Bunnings Warehouse is reviewing its creative agency requirements, B&T can reveal.
The review process is underway and ongoing. It follows Bunnings choosing Omnicom-owned PHD as its media agency in Australia and New Zealand in 2025 and October this year, respectively.
Bunnings is one of Australia’s most prominent retail advertisers, with marketing playing a key role in maintaining its position in a competitive home improvement market.
The retailer’s marketing activity spans brand campaigns, product promotions and community initiatives.
This activity is currently supported by an agency village that includes The Brand Agency Melbourne, helping it maintain a strong presence among Australian consumers.
Bastion handles its experiential and activation marketing in Australia and New Zealand.
Bunnings’ marketing operation is led by Justine Mills, who was featured in B&T’s 2026 CMO Power List, presented by atn.
B&T has contacted The Brand Agency for comment. Bunnings declined to comment.
