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Reading: B&T Newsletter — 7 October 2026
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B&T > Newsletter Editions > B&T Newsletter — 7 October 2026

B&T Newsletter — 7 October 2026

Published on: 7th October 2026 at 9:00 AM
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6 Min Read

Who’s Earned Top Billing This Year? It’s B&T’s Best of the Best Consumer PR Leaders

B&T always makes sure we reply to these PRs' emails (most of the time)!

Get The Inside Track On Winning A B&T 30 Under 30 Award!

Want to get ahead in your career (and make your boss terrified that you might get poached)? Get yourself a 30 Under 30 Award.

‘Communication Isn’t A Want For Deaf People, It’s A Need’: Why Bluey’s Auslan Sign & Seek Sets The Bar For Inclusion, Learning & Fun

We'll warn you, this article does contain the Bluey theme song. So click at your peril lest it get stuck in your head!

CMOs To Watch, Presented By Zenith: Liz Coburn Explains How Bonds Is Earning Attention, Not Competing For It

And no, the secret to earning attention isn't getting Rob Irwin into his jocks.

Mental Health Isn’t Just A Mental Thing

In this latest instalment of the powerful Keep Talking series, Ross Berthinussen reflects on his mental health journey.

AI Celebrity Bruce Ryder To Make Multiple Appearances At humAIn Conference

AI celeb set to feature at humAIn. Which, in many sense, might be preferable to the real 'celebs' at other industry events.

Party, Cry, Laugh & Celebrate Craft At La Nuit de l’Advertising

Adland, ready yourselves for the most fun you'll have this side of Cairns.

‘The Traditional Media Agency Model Wasn’t Built For The Future’: Stagwell Launches Media Group Out Of Assembly

Stagwell channels pure inspiration as it launches Stagwell Media.

TikTok Opens US Ad Network To Aussie Advertisers

You can now flog Vegemite, Bundaberg and VB to punters who think our national dish is a Blooming Onion.

CRA Calls For ‘Urgent’ Government Action To Keep Radios In Cars After Tesla Scraps FM & DAB Radio In New Base Model 3

In terrible news for rideshare passengers across Australia, drivers will be in charge of picking the tunes.

CommSec, News Australia & Southern Cross Launch Financial News Platform

CommBank keeps pushing into media. Leaving us wondering if they've taken their eyes off our overdraft.

Wild Turkey Bourbon Makes Bird ‘Harder To Miss’ Across RTD Range In Brand Refresh

Wild Turkey flips the bird here.

New Agentic AdTech Platform PubX Acquires Media Quality Firm Compliant

Compliant gets acquired by pubX. Presumably after passing many, many compliance checks.

That’s A Lot Of Bottom! Wet Ones Covers New York With Cheeky New Campaign

We're always prone to making an arse of ourselves here at B&T. But we've been thoroughly out-done here.

Australian Bananas Call On Aussies To ‘Bring A Banana, Bring A Mate’ To Gyms Via Thinkerbell

You'd be bananas to pass up on this deal.

Trade Me Property Makes NZ Property Data More Human Via Curious Nation

Nothing is quite as tasty as a good spreadsheet in our opinion.

Breville Dishes Up Global Campaign To Promote Food Processors Range Via Common Ventures

Breville whizzes up this food processor campaign.

MHI Air Conditioners Tap Internet’s Favourite Nonna Via Infinity Squared

Aircon firm taps Italian nonna to front new campaign. Also saves a heap on shoot catering bill.

Little Bellies Delivers First-Ever OOH Campaign Via Monster & Bear

Looks like Little Bellies has taken off its training wheels.

TV Ratings (6/10/26): MKR Plates Up First 10 Of The Season

Nothing screams Tuesday night telly quite like a perfect 10.

Newcastle Knights Captures Attention Of 2.2M People On Social Despite Heart-Breaking GF Loss

Newcastle may not have the greatest rugby league side, but it does have a cracking lighthouse.

Advertisers Raising Budgets To Find New Audiences, But 80% Still Missing Them

Look, as long as someone's raising their budget, it can't be all bad.

AIIMS Creator Hub Laces Up With Wests Tigers Star Brothers Launching Mayday Podcast

Want to know if the Tigers players are really bad as the press makes them out to be? Now you can fact check for yourself.

Boomtown Reveals 2.5M Aussies Plan On Going To Regional Australia For A Summer Holiday

Holidaygoers are getting excited over cheaper schooners (for now).

Apparent Hires Former Meta Exec Carmela Soares To Lead Social, Content & Creative Systems

It seems apparent there was a good role on offer.

Kill Boring Dead Offers One-Hour Agency Careers For ‘Budding Creatives & Curious Punters’

At the rate the industry is going, staffers with a one-hour tenure might soon be eligible for long service leave.


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