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Reading: B&T Newsletter — 26 September 2026
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B&T > Newsletter Editions > B&T Newsletter — 26 September 2026

B&T Newsletter — 26 September 2026

Published on: 26th September 2026 at 9:00 AM
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4 Min Read

The Streaming Ad Opportunity No Longer Starts & Ends With The Commercial Break

That's right sports fans: more ads!

‘Made It Big By Being Unmistakably Bold’: B&T’s Women In Media Power List Inductees Gather For Dinner

There was only one room to be in on Wednesday night. And miraculously, B&T snagged an invite.

‘I Was Told I Didn’t Look Like Someone With Cancer’: Brands Called To Do More On Cancer Representations In Ads

B&T is always happy to head to Icebergs. Even more so when it's for a good cause like this.

‘We Never Tried To Dupe The Audience’: AI-Crafted STI Campaign Makes Case For More Absurd Advertising

Do you experience a burning, tingling sensation when viewing an AI ad? Or is it just B&T.

Clemenger BBDO Wins MFA Awards Grand Prix, Peter Horgan Inducted Into Hall Of Fame

Find out all the winners from the MFA Awards here! And who stayed out far too late doing Karaoke.

We’re Racing To Deploy AI, We Should Be Racing To Defend Against It

Remember the halcyon days when nobody had heard of Hugging Face? Simpler times.

Between Gigs – Milan Blazevic

It's the next instalment of the Between Gigs series. Which we can sadly see running for some time.

Agency AI Doesn’t Need to Be Open, But It Does Need to Connect

This piece sounds furiously complex. But it's actually very instructive and even we understood it.

Special, Pembleton Win Yellow D&AD Pencils For Australia

Do you know your graphite from your yellow from your black? You'll see them all here.

Droga5 Puts Child Poverty In The Frame With KidsCan ‘Reflections’ Campaign

Great work here from Droga5 on an important cause.

Klaviyo Finds A BFF In D’Arcy Carden For New Global Brand Campaign

We haven't been this excited about a CRM, well, ever.

Aldi Creates Jacket That Turns Into A Shopping Bag In New PR Campaign

You can buy this bag-jacket thing online. But you can't buy the chiselled features of these models, sadly.

Soul Origin Signs Cricket Big Hitter Chris Lynn As Latest Brand Ambassador

Chris Lynn says he was simply bowled over by how much Soul Origin offered him. Maybe.

Princess Cruises Uses New ‘Chefs Ahoy’ Series To Show Off ‘Holiday At Sea’ Experience

Thought cruise food was all hot dogs and chicken wings? Think again. Though would it necessarily be a bad thing?

TV Ratings (24/09/2026): The Front Bar Kicks Off Grand Final Weekend

Is anyone in Melbourne working?

‘In For A Rough Ride’: Indie Leaders Sound Warning On AI

Thought Sydney roads gave you a rough ride? Just try getting a team of account managers onto a company Copilot licence.

Younger Decision-Makers Should Be At The Core Of B2B Marketing Strategies

And here's us thinking the only decision Gen Z made was which flavour of vape to buy.

Adobe Boosts AI Push With Gemini Debut & Expanded Claude Offering

AI stories are simply ceaseless at the moment. So we wouldn't blame you if you got an agent to read them for you.

Fur Media Appoints Former Val Morgan Outdoor Director To Victorian Sales Director

A furry good appointment, we think.

Q Agency Appoints Former Google Exec Brent Richardson As General Manager

Q Agency names new GM. Also finds opening batsman for indoor cricket team.


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Latest News

‘I Was Told I Didn’t Look Like Someone With Cancer’: Brands Called To Do More On Cancer Representations In Ads
25/09/2026
Princess Cruises Uses New ‘Chefs Ahoy’ Series To Show Off ‘Holiday At Sea’ Experience
25/09/2026
‘Made It Big By Being Unmistakably Bold’: B&T’s Women In Media Power List Inductees Gather For Dinner
25/09/2026
TV Ratings (24/09/2026): The Front Bar Kicks Off Grand Final Weekend
25/09/2026
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