Aldi has offered its UK shoppers a stylish solution for the arrival of the Autumn season with its latest must-have: a jacket that transforms into a reusable bag.
Taylor Herring, Aldi’s consumer PR agency, masterminded the campaign.
New research into UK shopping habits revealed that 85 per cent of Brits have a ‘bag of bags’ at home, whilst almost half of those polled (47 per cent) admit to buying another reusable bag at least once a month after forgetting theirs, rising to 69 per cent among Gen Z.
Those in Yorkshire and Northern Ireland top the list of those most likely to buy a new bag after forgetting theirs, with one in five revealing they buy a new bag at least once a week.
Meanwhile Londoners are named the most likely group to specifically go back home after forgetting a bag, with 44 per cent unwilling to add another bag to their collection.
To guarantee the nation never forgets its shopping bag again, Aldi created a swanky solution: a bag you can wear.
The supermarket’s new transformable jacket changes from an everyday coat into a reusable shopping bag in seconds.
The Swag For Life Jacket is a waterproof navy bomber with a statement funnel neck, pale blue and orange detailing, large pockets and Aldi branding on the front and back. It transforms into a grocery-sized shopping bag, making it the must have jacket.
“Forgetting your bag for life is something we’ve all done, so our Swag For Life Jacket makes sure you’ll never be without one at the checkout again. It’s practical, reusable and perfectly timed for jacket season, making it the ideal shopping companion as we move into the colder months,” said Aldi UK chief commercial officer Julie Ashfield.
The jacket was available for a limited number of lucky winners to get their hands on via an email giveaway which launched on on 23rd September 2026.
