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B&T > Newsletter Editions > B&T Newsletter — 21 September 2026

B&T Newsletter — 21 September 2026

Published on: 21st September 2026 at 9:00 AM
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5 Min Read

Platforms ‘Knew What Their Products Were Doing To Kids’: Pinterest Pulls No Punches At Presents Upfront

Pinterest tells it like it is at its upfront. Which might be a first for any upfront presentation.

KIIS Moves On From Kyle & Jackie O With Dr Chris Brown-Led Trio

KIIS finds its Kyle & Jackie O replacements in Bondi, which perhaps isn't all that surprising.

Zoom CMO Kicks Off ‘Big Process’ To Scrub Old Content To Improve LLM Visibility

B&T nearly did something similar, before realising we'd lose our extensive reportage on the Roxy Jacenko poo jogger scandal.

‘The Industry’s Had To Relearn Itself’: Why MASH Shifted Away From A Traditional Agency Model & Gets Closer To Clients

Alas, we're not talking about the long-running Korean War comedy M*A*S*H. Though this is just as interesting.

Moët & Chandon Says Cheers To Australian F1 Grand Prix Naming Rights

There are few greater disappointments than receiving a glass of Champagne only to find out it's Moët.

Advertisers Are Automating A Structure They Never Fixed

Just because you can automate something, doesn't mean you should. Just look at all the videos of road-kill Roombas.

The New York Times Looks Back On 175 Years Of Ads In New Campaign

What better way to celebrate ads than with some ads. Which, as a reminder, means you should all advertise on B&T, too.

NBL Scores With Heinz Partnership

NBL dunks itself into new Heinz partnership. And launches office into violent fridge versus cupboard sauce debate.

M+C Saatchi Appoints Karen Boswell Global Chief Transformation Officer

M+C names new global chief transformation officer. Which does make us think of Stars in their Eyes.

Weekend Ratings (18-20/09/2026): Finals Footy Fever Sweeps The Nation

Is Victoria ready for another embarrassing year in its favourite sport?

ABC iView Celebrates Australian Storytelling In New Brand Campaign ‘We’ve Got A Story For You’ Via Princess

The ABC celebrates Aussie storytelling in new campaign. Sensibly avoids featuring any bikie journos.

ROSÉ’s Latest ‘New Trick’? Shooting A Music Video On The New iPhone

K-Pop superstar (apparently) ROSÉ shoots a new video on iPhone.

Samsung Launches New Foldables Campaign After Apple Debuts iPhone Duo Via Cheil Australia

"We answered the question no one asked first!" yells Samsung in new campaign.

Domino’s Takes New Yorker Pizza To Sydney Streets With Yellow Taxi Deliveries

If there's one thing New York does well, it's pizza. Pest control, public transport, coffee and general politeness all need work.

Auckland Transport & Thompson Spencer Launch ‘All Aboard’ Campaign To Celebrate City Rail Link Opening

Nothing gets B&T hot under the collar like new public infrastructure. Which means its effective air con comes as a relief, too.

St John Lottery Brings Winning & Supporting Volunteers Together In ‘Good Good’ Campaign

Don't be alarmed, it isn't another insensitive Callaway brand film.

G Squared Founders Create New Agency Group Mercantile Co.

Mercantile Co. sets up shop. And avoids overly obvious launch event at Sydney's Mercantile Hotel.

Skull Island Prawns Says Sales Jumped 12% Following ‘Eat The Wild’ Campaign Launch

Other shellfish brand prawns selfish for hogging all the sales.

Habitat M Lands 1st Energy Media Account Following Competitive Pitch

We're assuming the M in Habitat M stands for "Media" rather than "Mastication" or "Melancholy".

On Device Partners With Index Exchange On Independent Brand Lift Measurement

Needed a lift on a Monday? Independent brand lift studies are now available thanks to this partnership.

News Corp Australia Launches Second ‘Think Again’ Campaign To Drive Dementia Awareness

News declines B&T's idea to call the second instalment 'Think Again Again'.

Veracity Research Inks 12-Month Partnership With The Marketing Club

Veracity Research joins the club.


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