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Reading: B&T Newsletter — 28 August 2026
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B&T > Newsletter Editions > B&T Newsletter — 28 August 2026

B&T Newsletter — 28 August 2026

Published on: 28th August 2026 at 9:00 AM
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Tonight’s The Night! Get Those Dancing Shoes On For B&T’s Women In Media Awards

The day has finally arrived! Who else is just as excited as we are?

‘Think Of Your Career Like A Swim Lane’: PHD’s Nice & Howatson’s Diep Urge Industry Against Comparisons

That said, one should be careful not to get water in their ears while working.

Skills, Alignment, Impact: Publicis & B&T Take An Icy Plunge As Part Of The Cancer Council’s Daffodil Day Dip

It's not unheard of for B&T to receive a frosty relationship. But this really takes the biscuit.

‘Full-Bore On Agentic’: The Trade Desk Adds AI Agents To Kokai Platform 

To be clear, this means The Trade Desk is all-in on agentic. Not that it'll be boring on about it.

The Laughing Cow Rolls Across US In Giant Cheese Wedge Truck

Does it cheese you off that you didn't think of this?

Aussie Eyeballs Glued To Taylor Swift, Telstra Outage & EVs In July

What do they all have in common you may ask? They are all included in the most recent Ipsos Iris data.

Tennis Australia Reveals Fan-Led Reality Series To Build Buzz Around The Aus Open

Why not mash together a Love Island x Aus Open reality series. What could go wrong we ask?

Renee Stopps On Backing Yourself & Mentoring The Future Generations

Renee urgers marketers to Stopp and mentor the youngins.

Pepsi PNG Has Snapped Up NRL Superstar Jarome Luai On A Five Year Deal

Pepsi manged to claw the signature of Luai. Something the Tigers couldn't.

TV Ratings (27/8/2026): Sonny’s Relationship Crumbles On Home And Away As He Battles Severe Steroid Withdrawal

Ooof. Wouldn't want to be in Sonny's position that's for sure!

Brian To’o, Nathan Cleary & Dylan Edwards Lace Up In Hilarious MyPlace Spot Via Braincells

In a last ditch effort to keep Cleary and Edwards from going to PNG, Penrith gets them to star in an ad.

Posca Hydrate Takes A Swing At Inaugural European T20 Competition

The Scots were the smarter option. After all the Poms seem to be drinking something else…

‘We’ve Had A Lot Of Fun’: Strauchanie Sets His Sights On The NFL In Carlton Dry’s New Campaign

His look of excitement is exactly how we'll feel tonight when we crack open that first beer.

UP&GO Gears Up For Sydney Marathon Activation Via Curious Nation

We take our hats off to anyone that can get UP&GO race in the Sydney Marathon. We will be cheering from the pub.

Unilever Brand LUX Asks Fashionistas Existential Questions In Red Carpet PR Stunt Via VML Singapore

B&T looks down at our Allbirds and laments that our invite was never lost in the post… We were never invited in the first place.

Enigma & Mobile Muster Win $500K In Ad Inventory From SBS’ Media Sustainability Challenge

The winning spot depicts the hilarious moment (we've all encountered) of putting your phone through the washing machine.

Body+Soul Kicks Off Four-Week Editorial Campaign For Annual Sex Census

Body+Soul takes us under the covers of its annual Sex Census.

AI Visibility May Be Real But The Measurement Still Isn’t

Seeing is believing when it comes to AI visibility. Just not the measurement.

IMAA Launches Digital Resource To Connect Freelancers To Indies

Are you a freelancer? Do you want to be connected to an indie? Consider this Christmas come early.

Seeker Agency Hires Emma Labinski As New Creative Director & Opens Sydney Office 

The agency was seeking a Sydney office, and was successful in finding one.

Photoshop Launches AI Editor To Hand Creatives ‘Camera Raw-Level Results’

Photoshop debuts these new tools. Which we're going to pretend that we understand.


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