Cheese brand The Laughing Cow has been driving around the US in its official ‘Wedgemobile’.
The hilarious food truck, that is shaped like a wedge of cheese has been driving around markets all over the US making people laugh and try The Laughing Cow cheese products.
Americans would have caught a sight of this beautiful automobile rolling from Minneapolis to Bentonville, Nashville, and beyond.
The brand took the activation further than just the hilarious cheese shaped-truck. The truck would come to a halt at markets gifting market goers delicious samples of its cheese products. But instead of just handing out cheese, the brand cooked up simple, five-ingredient-or-less recipes that were previously posted online by the brand.
Retail coupons were also handed out on site, and a branded “Spin the Wedge” prize wheel had patrons entertained.
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“Could we have just built a fun, wedge-shaped truck that makes people smile on the road? Sure – and honestly, that alone would’ve been a great weekend,” Alison Zhao, senior brand manager, The Laughing Cow wrote in a LinkedIn post.
“So many people love The Laughing Cow. Even if they haven’t tried it yet. That’s where we roll in.”
This is not the first time a brand has created a fun shaped automobile to promote its products. The Kraft Heinz owned company Oscar Mayer has been driving around the US in the Wienermobile since 1936.
The Winermobile has become so popular that Oscar Mayer has been running ‘The Hotdogger Program’, which is a one year paid adventure for 12 people each year.
Each person that forms part of the Hotdoggers is expected to drive and maintain the 27-foot-long hot dog on wheels over the course of a year-long cross-country road trip.
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In Australia and New Zealand you can catch energy drink brand Red Bull driving around in a modified Mini Cooper with a Big Red Bull can on the back. The car rolls through the two nations handing out free Red Bulls to pundits.
