Independent Media Agencies Australia (IMAA), the industry body that represents independent media agencies, has revealed its first Freelance Directory, designed to connect experienced freelance media talent with independent agencies needing support.
The directory, now available exclusively to members via the IMAA website, will be a central digital resource, connecting experienced freelance media professionals with independent agencies looking for additional talent, specialist expertise or short-term assistance.
The directory is available to any senior media professionals who are freelancing, consulting, between permanent roles or choosing to work more flexibly. Freelancers can provide information about their experience, skill set, location, availability and areas of expertise, making it easier for agencies to connect with the right talent.
IMAA member agencies will be able to advertise opportunities for freelancers in the directory, including periods of high workload, leave cover, support for new business wins and specific projects or skills.
Freelance skills can include media strategy and planning, media buying and investment, digital and performance, data and analytics, client leadership, operations and commercial, new business and pitches, and specialist and emerging media capabilities.
The directory is part of the IMAA’s long-term commitment to building a sustainable talent pipeline for Australia’s independent media agency sector, creating new pathways, developing emerging talent and fostering a more diverse and inclusive workforce.
“Today’s launch of the IMAA’s Freelance Directory is another important step in strengthening the talent ecosystem around Australia’s independent media sector,” said IMAA CEO Sam Buchanan.
“This new directory is about supporting both sides of our community – there is an incredible depth of freelance expertise; this initiative makes it easier for independent agencies to connect with experienced, highly skilled talent when and how they need it, while also providing opportunities for senior staff to stay connected to the industry.
“Ultimately, the directory is another way the IMAA can use the strength of our network to connect people, create opportunities and build a more agile, collaborative independent media community.
“As an organisation, we’re committed to investing in people at every stage of the talent lifecycle – from attracting new talent and building the skills of the next generation, to providing opportunities for highly skilled professionals to continue to support the industry, providing new opportunities for agencies and talent alike.”
