Minor Figures Capitalises On Oat Milk Boom With Australia’s First Light Oat Milk

Minor Figures Capitalises On Oat Milk Boom With Australia’s First Light Oat Milk
B&T Magazine
Edited by B&T Magazine



Knowing that milk can make or break a good cup of coffee, taking risks and being at the forefront of innovation has helped Minor Figures build a cult global following since 2014.

The company, born from innovation, creativity and individuality, attributes its popularity to daring to bring original experiences to environmentally savvy coffee lovers. In the next market-leading step, Minor Figures is thrilled to reveal Australia’s first Light Oat milk.

It’s low fat, foamy, and perfect for coffee (also great with cereal, tea and smoothies). Oat milk is fast becoming the milk of choice by many Australians.

The alternative milk market grew by 13 per cent last year, with oat milk leading the way as the fastest growing alternative milk in Australia – tripling in grocery sales in the last 12 months.

Oat milk is also being used in more cafes than ever, pairing so well with coffee thanks to its neutral flavour profile that allows coffee to shine.

So, what is Light Oat milk? It’s the Minor Figures Barista Oat that you know and love, just lower in sugar and fat, without compromising on the barista standard quality you expect from Minor Figures.

Filling a gap in the market, the new Light Oat gives plant-milk drinkers the options that suit their lifestyle.

Oat milk is already a healthier and more sustainable choice, and now with the Light offering, there is the perfect option for people trying to balance lower fat and sugar intake throughout the day.

The Oat milk range has been created by drawing on Minor Figures’ background in specialty coffee to produce a neutral, balanced flavour that knows how to complement the roast profile of any coffee thrown its way.

Besides being the best non-dairy milk for coffee, Oat milk has proven to be one of the most sustainable and eco-friendly plant milks.

Production of Oat milk demands less water usage than that of cow’s milk and most alternative milks, and a single cup of coffee using cow’s milk has roughly double the CO2e than a cup of coffee with a dairy free alternative like oat milk.

The Light Oat is proudly produced right here in Australia, which means it has even less food miles (and CO2 emissions) on its conscience. And, as a carbon neutral company, Minor Figures offsets the carbon emissions that are produced, so the carton’s net impact on the planet? Absolutely nothing.

Stemming from humble beginnings, Minor Figures’ story first started in an East London microbrewery, founded by three mates – two Melbournians and a Londoner.

Headed up by Johnathan Chiu, William Rixon and Stuart Forsyth, Minor Figures is now found in 20 countries. Igniting the global coffee industry, Minor Figures boasts a small-but-mighty team who work around the clock to develop boundary-pushing products and ensure the brand’s growth and positive impact on the planet.

Available from May in Woolworths and your favourite independent grocer, Minor Figures’ Light Oat milk is here and it’ll make you love your oat lattes, cereal and smoothies even more.




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