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Reading: Mediavest Wins Kraft Heinz Account, Adding To New Business Growth
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B&T > Marketing > Mediavest Wins Kraft Heinz Account, Adding To New Business Growth
Marketing

Mediavest Wins Kraft Heinz Account, Adding To New Business Growth

Rochelle Burbury
Published on: 23rd December 2016 at 9:28 AM
Rochelle Burbury
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Mediavest today announced that it has been appointed by Kraft Heinz for its media account, with billings estimated at $14 million. The win by Mediavest follows a competitive strategic pitch.

The Kraft Heinz win follows a string of new business wins by Mediavest, including Ezibuy, AGL Digital, EA Games, National Hearing Care and Foodworks. The growth also includes the retention of Diageo following the alcohol brand’s recent global agency review.

Mediavest national managing director Sue Squillace (pictured above) said, “Our launch proposition of collaboration through partnerships has continued to deliver results and we could not be happier to be working with Kraft Heinz in the new year.

“Its portfolio of brands and collaborative approach is the exact type of partnership we strive for at Mediavest.  We look forward to delivering future-driven communication platforms and ideas for the Heinz brands and customers.”

Publicis Media chief operating officer Chris Noland said, “We are delighted that Heinz will be working with Mediavest. Publicis Media is designed to ensure that our agency brands are equipped to help clients grow in a disrupted and challenging market.

“We are privileged to work with Heinz that has an incredible history in Australia, having established some of Australia’s most recognised brands.”

 

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TAGGED: Burger King, kraft heinz
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Rochelle Burbury
By Rochelle Burbury
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Rochelle Burbury is an award-winning journalist and editor with over 25 years of experience in media and communications.  She is the former Marketing & Media Editor for B&T as well as the Australian Financial Review, The Australian, and The Sydney Morning Herald, and Consulting Editor for AdNews. In 2023, she won B&T's Best of the Best in PR and in 2024 featured in the B&T Women in Media Power List. Rochelle’s extensive experience makes her a valuable contributor to B&T.

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