Mediavest today announced that it has been appointed by Kraft Heinz for its media account, with billings estimated at $14 million. The win by Mediavest follows a competitive strategic pitch.

The Kraft Heinz win follows a string of new business wins by Mediavest, including Ezibuy, AGL Digital, EA Games, National Hearing Care and Foodworks. The growth also includes the retention of Diageo following the alcohol brand’s recent global agency review.

Mediavest national managing director Sue Squillace (pictured above) said, “Our launch proposition of collaboration through partnerships has continued to deliver results and we could not be happier to be working with Kraft Heinz in the new year.

“Its portfolio of brands and collaborative approach is the exact type of partnership we strive for at Mediavest.  We look forward to delivering future-driven communication platforms and ideas for the Heinz brands and customers.”

Publicis Media chief operating officer Chris Noland said, “We are delighted that Heinz will be working with Mediavest. Publicis Media is designed to ensure that our agency brands are equipped to help clients grow in a disrupted and challenging market.

“We are privileged to work with Heinz that has an incredible history in Australia, having established some of Australia’s most recognised brands.”