The Harlem Globetrotters, the world’s most legendary trick-shot dunkers, have teamed up with McDonald’s to introduce its new Dunked Korean Sticky BBQ range to Australia and New Zealand.
Working on the notion that there’s no such thing as too much Macca’s sauce, the Globetrotters demonstrate the perfect dunk into its Korean Sticky BBQ sauce.
The playful film, created by W+K Sydney, follows Globetrotter team members Moose, Prince, Sunshine, Torch and Thunder through an exciting day-in-the-life as Macca’s newest employees.
It takes viewers on a journey from the moment they clock-in as new hires, to showing off their impressively skilled basketball shots in the Macca’s kitchen, to the epic final dunk on a hoop mounted on the Golden Arches sign.
Beyond the film, the campaign extends into social where the Globetrotters impart their dunking wisdom to Macca’s enthusiasts by educating them about ‘The Art of Dunking’. In OOH, teaser boards feature a cryptic basketball hoop on the iconic Golden Arches to build anticipation. The NZ campaign OOH utilises an old-school basketball collage aesthetic to perfectly spotlight the partnership.
“At Macca’s, we’re always looking for ways to celebrate the things our fans love most, and for many, it’s all about the sauces. Partnering with the legendary Harlem Globetrotters allowed us to lean further into our Peak Chicken era with a level of flair and energy only they can bring,” McDonald’s Australia marketing director of menu and brand Amanda Nakad said.
“By merging their world-renowned dunking expertise with our new Korean Sticky BBQ Dunked range, we’ve created a campaign that feels exciting and fresh for our Australian and New Zealand markets.”
The line-up of menu items include the Dunked Korean Sticky BBQ McCrispy, Dunked Korean Sticky BBQ McSpicy (both pre-dunked in the new sauce), as well as Chicken McWings and Chicken McNuggets, served with Korean Sticky BBQ sauce on the side.
“With a resume boasting insane trick-shots, Guinness World Records and 100 years of dunking experience, the Harlem Globetrotters were the perfect candidates for the job,” said Jack Elliott and Lochie Newham, senior creatives at W+K Sydney.
Building on its “Peak Chicken” era, the world-renowned Harlem Globetrotters showcase the best ways to dunk Macca’s chicken menu items.
The campaign is set to run for six weeks and can be seen across TV, cinema, OLV, radio, digital audio, OOH, paid and organic social, CRM, in-store, in the MyMacca’s app and content partnerships with Val Morgan.
Credits:
Client: McDonald’s
Agency: Wieden+Kennedy Sydney
Production Co: Rabbit
Talent Director: Intuitive Artisan Entertainment
Casting: Danny Long
Post Production: The Editors
Colourist: Rascal
VFX: FIN Design + Effects
Music Composition: Concret Form
Sound Design: Rumble
Media: OMD Sydney
CRM: Digitas AU
Digital Experience + Restaurant Experience: Akcelo
PR and Influencer: Eleven PR
