Cadbury has begun an enticing new chapter today with the launch of Cadbury &MORE, its most significant brand debut in more than a decade, designed for chocolate lovers who are seeking more moments of heightened indulgence.
The Cadbury &MORE launch will be brought to life through bold creative campaign and a creator summit, tapping into a new generation of voices and social-first experiences to shape how the brand shows up in culture.
Cadbury &MORE invites consumers into a sensory-rich experience defined by indulgent textures, new ingredients and flavours, wrapped in signature Cadbury chocolate.
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Cadbury has explained that each block delivers a unique sensory experience with bigger chocolate pieces that allow more generous fillings, flowing centres and satisfyingly crunchy inclusions.
The elevated range launches with five distinctive new flavours, each designed to heighten the senses and delight the palate: Hazelnut Praline, the perfect mix of hazelnut praline and crunchy hazelnut pieces; Tiramisu Swirl, a velvety fusion of milk and white chocolate with coffee cream and delicate biscuit pieces, inspired by the classic Italian dessert; Caramel Crème Brûlée, caramelised white chocolate layered with crème brûlée flavoured crème, flowing caramel, and salted caramel pieces; Roasted Macadamia, classic Cadbury milk chocolate loaded with generous chunks of roasted macadamia; and raspberry cheesecake, a vibrant raspberry-flavoured jelly combined with cheesecake crème and biscuit pieces, all enveloped in smooth Cadbury milk chocolate.
“Cadbury &MORE marks an exciting new chapter in our Australian chocolate lineup, delivering a multi-sensorial experience like never before. Indulgence today isn’t about waiting for a special occasion; it’s about making space in our busy lives for those small moments where you can stop and give yourself permission to completely give in. Cadbury &MORE is designed just for that,” Ben Wicks, VP of marketing ANZ, Mondelez International.
“We’ve taken everything people love about Cadbury and layered it up, creating something more playful, more expressive and more indulgent in every bite.”
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Made in Tasmania at Cadbury’s Claremont factory, Cadbury &MORE continues the brand’s long-standing commitment to quality and care, built on over a century of trust and now wrapped in a bold new direction.
The new chocolate range hits the shops from 15 April.
