Esky has launched a new social-first campaign, from social media marketing agency The Social CliQ, to celebrates the great outdoors.
Appointed in 2025, The Social CliQ, a Jaywing agency, developed a creator-led strategy to deliver a consistent stream of social video and images across the year.
The agency hosted a full day curated creator shoot, flying in 16 digital creators to a Gold Coast house. It aimed to capture the social-first moments of Gen Z, with Esky products positioned as the hero.
The creators included Godwill Taban, Oliver Hedger, Sarah Hunter, Lucy Vining and Nilan Gilbert.
Creators captured more than 50 short-form videos and 40 images, filmed in lo-fi, TikTok-native style using mobile devices. This ensured the content felt true to the platform while maintaining a cohesive creative direction.
@esky.australia Pool day recap: drinks cold, music up, and no one checking the time. Grab the Esky. #eskyaustralia #fyp #grabtheesky ♬ original sound – Esky Australia
The shoot was built around three core lifestyle settings that reflect how Australians use Esky products at the beach, park and pool environments.
The content will roll out across TikTok initially and then across Meta throughout the year. It will deliver regular posts each month as part of Esky’s social strategy.
The Social CliQ founder and managing director, Talia Datt said: “Social platforms move quickly and brands need content that feels native to how people actually create and consume on TikTok. By bringing 16 creators together for a dedicated shoot we were able to capture a huge volume of content in a short period of time while still keeping it authentic. It also allowed us to curate the environments, styling and group dynamics so it reflects reality, with Esky naturally at the centre of those experiences.”
Esky marketing manager, Tracey Fitzsimmons, added: “Esky has been part of Australia’s cultural life for decades, from beach days to backyard barbecues. This campaign brings that spirit to life reflecting how younger audiences share their experiences today. Working with The Social CliQ and a talented group of creators has allowed us to capture those real moments of connection and fun, while showcasing how Esky products naturally fit into those outdoor occasions.”
