M&C Saatchi Sydney has promoted David Govier and Rosita Rawnsley-Mason as joint Creative Directors. Together, the pair will lead the coveted and award-winning Tourism Australia business. The dual promotions signal the agency’s ongoing commitment to hiring and nurturing world-class talent to support it’s bench of iconic clients.
“Dave and Rosita are absolute quality. They are genuinely good humans and formidable creatives with the talent, flair and care for the work that is essential to drive our creative output even further. They’ve made consistently great work over their careers and they’re in the best position to continue that here on a key client. I’m super excited,” says Avish Gordhan, Executive Creative Director, M&C Saatchi.
Rawnsley-Mason joined M&C Saatchi Sydney as Senior Art Director in October 2019, bringing with her experience working on campaigns for some of the world’s most iconic brands including CommBank, Aldi, AEC, Adidas, Toyota, Daihatsu, TVNZ, MTV, Greenpeace, Sydney Film Festival, Crown Lager, and Cascade. Having started her career at Ogilvy Auckland, she went on to work at Saatchi & Saatchi NZ, moving overseas in 2007 to join 180 Amsterdam. The following year, a move to Sydney saw her freelance at a number of agencies, before settling at BMF in 2016 as Senior Art Director.
Over the years Rawnsley-Mason has been recognised internationally for various campaigns, including launching Aldi’s new brand positioning ‘Good Different’; Aldi’s ‘Meet the Tinkletons’ Christmas Campaign and of course ‘Matesong’ for TA.
“I’m looking forward to taking on this role alongside Dave on such an important piece of business. It has been a very challenging time for the tourism industry and I’m excited about the job creativity will play in getting people travelling again” says Rawnsley-Mason.
Joining her in the promotion is Govier, who joined M&C Saatchi in January 2019 having spent many years at leading agencies including Clemenger BBDO, Colenso BBDO and Saatchi in New
Zealand, and Saatchi’s and RKCR/Y&R in London. Throughout his career, he has worked on internationally recognised campaigns that have influenced popular culture such as one of New Zealand’s most quoted ads (“Undies” for Trumpet Ice Cream); Guinness’ first global campaign for its 250th birthday, including the now legendary Arthur’s Day; and making headlines in Argentinian newspapers courtesy of a Maradonna lookee-likee.
“I’m excited by the opportunity to tell the world how great Australia is. There’s never been a more interesting time to work on tourism, and I look forward to partnering with Rosita and team at Tourism Australia,” said Govier.
Govier will bring extensive and diverse experience to the role, having created award winning work for global brands from cars (Mini, Toyota, Range Rover, Mercedes), booze (Carlsberg, Guinness, Bundaberg), to telcos (T-Mobile, Vodafone, Telecom NZ) and everything in between (Samsung, Libra, Snickers, McDonalds, NZ Army, BBC, M&S).
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]