Marketers Strip Down to their Briefs at ADMA

Marketers Strip Down to their Briefs at ADMA

Some of Sydney and Adelaide’s best creatives and marketers will show off their best briefs – ahem, their advertising and marketing briefs that is – to the industry’s young guns at ADMA 30Below’s newest event for the under 30s: Revealing Briefs.

Panel sessions are being organised by the ADMA 30Below communities to help young marketers and advertisers master the briefing process and learn to develop briefs that deliver results for clients and solve creative problems.

“Industry experts have seen their fair share of briefs and understand the challenges of writing a good one. In one evening, people can learn about the elements of a great brief, how to improve a lacklustre brief and discover the briefs that have led to solid creative and good results,” said Jodie Sangster, ADMA CEO.

Sydney’s Revealing Briefs event takes place:

Tuesday, 8 July, 6pm – 7.30pm (followed by networking drinks) Adobe, Tower 2, Level 27, 201 Sussex Street.

The industry panel comprises:

  • Rob Morrison, Head of Creative, Vodafone
  • Jan Volarik, Group Marketing Manager, Telstra
  • Clare Cahill, Digital Media Marketing Manager, Adobe
  • Julie Dormand, Managing Director, MercerBell
  • Damian Damjanovski, Founder/Strategy Director, Common Ventures.

Sydney young marketers and advertisers will also get some valuable advice on preparing their entries for this year’s Young Marketer and Young Creative of the Year competitions from the 2013 Young Marketer of the Year, Leigh Allen.

In Adelaide the event takes place: Thursday, 10 July, 6pm-7.30pm (followed by networking drinks) Hybrid Marketing, 60 Halifax Street, Adelaide.

The panel comprises:

  • Matthew Hanton, Manager, Partnerships & Community Engagement, Motor Accident Commission
  • Andrew Carracher, Account Director, kwp!

Tickets include drinks and canapés. They can be purchased for Sydney here and Adelaide here.




Please login with linkedin to comment

Bob Garfield PRWeek Awards Asia Public Relations

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]