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Reading: Macca’s Goes Fully Retro & Brings Back Purple Blob Grimace For Latest Campaign
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B&T > Campaigns > Macca’s Goes Fully Retro & Brings Back Purple Blob Grimace For Latest Campaign
Campaigns

Macca’s Goes Fully Retro & Brings Back Purple Blob Grimace For Latest Campaign

Staff Writers
Published on: 7th June 2023 at 10:10 AM
Staff Writers
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Much like James Blunt’s career and why Australia is in Eurovision, one of life’s great mysteries has been the often shunned McDonald’s character Grimace and what it is he’s exactly supposed to represent.

Macca’s has had the giant purple blob in marketing hibernation for a number of decades now but has decided to dust him off in a new campaign out of the US.

The work of creative agency Wieden+Kennedy New York, the ageless Grimace is celebrating his 52nd birthday and to celebrate Macca’s has released a Grimace meal complete with nuggets, fries, a Big Mac and a special edition Grimace shake.

The ad declares that Grimace spends every birthday at McDonald’s which may explain his weight and worrying cholesterol levels.

The ad comes with a wonderful retro theme that probably tugs at the hearts of other 52-year-olds who are clearly being encouraged to take their kids to Macca’s. Reminisce below:

https://www.youtube.com/watch?v=7uORD_5DHDI

Commenting on the work, McDonald’s chief marketing and customer experience officer, Tariq Hassan, said: “Our fans have amazing childhood memories of their birthdays at McDonald’s, and Grimace’s Birthday is all about paying homage to the fun moments we all share.

“We’re excited to put a modern spin on these memories to continue to drive McDonald’s relevance with a new generation. Grimace is the perfect lovable icon to have McDonald’s meet our fans at the intersection of nostalgia and culture.”

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TAGGED: McDonald's, Wieden+Kennedy New York
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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