LG Electronics Australia has appointed Gemma Lemieux as its Marketing Director.

Lemieux has previously held senior regional roles with Panasonic and Samsung. She joins LG from lifestyle and athletics apparel company Zuu, where she was the founder and director.

In her new role she will oversee all LG marketing and brand activity.

Amanda Jackson, Human Resource Director LG Electronics Australia said: “Gemma has extensive industry experience, a passion for brand building and deep understanding of the markets in which we operate. She is a valued addition to the LG team during this important period for our business.”

Lemieux will begin the new role later this month.

Her past roles include Group Product Manager at Orange Telecommunications, Head of Marketing, Corporate & Telecommunications at Samsung Australia, Director of Marketing Communications at Panasonic Australia, and Director of Marketing APAC for Navico APAC.