Leo and VML have landed the first shortlist spots for Australia at Cannes Lions.
Leo’s ‘Haven’ platform for Suncorp is shortlisted for the top gong, the Dan Wieden Titanium Lion.
‘Haven’ is a data-led digital platform, combining multiple pieces of cutting-edge tech and huge datasets in a novel and unique way. The platform uses this information to give everyone one of Australia’s 11 million homes a unique risk assessment. It tells homeowners exactly what they need to do to make their home more resilient to the specific threat it faces.
It marks the first time an insurer has used proprietary risk data to help people reduce the risk of their homes, rather than protect the insurer’s interests. And, importantly, Haven is a product as much as a marketing campaign.
‘Haven’ is no stranger to metal at awards. It won the Best Tech & AI Campaign at last year’s B&T Awards.
Dentsu Creative Aotearoa, meanwhile, has also been shortlisted for its ‘Reverse Media Schedule’ for Sea Cleaners.
VML, meanwhile, is up for two Innovation Lions, both for ‘Magnif-eye’ for 1001 Optometry.
The AI-powered vision screening experience scans everyday photos on parents’ phones to spot early warning signs of myopia in children – years before most diagnoses.
It scans photos parents already have on their phone for the early warning signs of myopia, screening for the eye condition years before most children are diagnosed.
VML has been churning out the award-worthy work for 1001 Optometry of late.
It recently took home an ungodly haul of metal from the Cairns Crocodiles Awards, including the ANZ Campaign of the Year, presented by Cint, for its ‘Hidden Eye Test’.
Sadly, there were no Aussie shortlists in the Glass Lion categories.
However, our friends across the Ditch at McCann Wellington and Motion Sickness have been shortlisted for ‘Dying Reviews’ for Hospice NZ and ‘The Māori Roll Call’ for Whānau Ora, respectively.
