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Reading: LEGO® Australia Rebuilds The World One Brick At A Time
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B&T > Campaigns > LEGO® Australia Rebuilds The World One Brick At A Time
Campaigns

LEGO® Australia Rebuilds The World One Brick At A Time

Andrew McKean
Published on: 6th December 2021 at 12:59 PM
Andrew McKean
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4 Min Read
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This holiday season Lego Australia will be conducting a giant rebuild of the world at the Sydney Opera House.

LEGO® Australia will be inspiring children and families once again through their remarkable Christmas Giant builds. Thanks to an exciting partnership with the Sydney Opera House, the activation will take centre stage on the iconic Forecourt.

Inspired by children’s passions including Animals, Vehicles, Arts & Crafts and Music, four giant Christmas Tree baubles will be on show to inspire and develop the builders of today and tomorrow.

https://www.bandt.com.au/information/uploads/2021/12/Online-News-Edit.mp4

Also spreading the Holiday cheer, a global team of LEGO designers including the only LEGO Certified Professional in the Southern Hemisphere, Ryan ‘The Brickman’ McNaught.

LEGO has partnered with some iconic faces to help showcase the endless creative possibilities LEGO offers.

The partners include:

  • Former Olympian, mother of four and doctor Jana Pittman
  • Wildlife photographer and TV personality, Robert Irwin
  • Cake master & creative, Kat Sabbath
  • Musician and mother of two, Mahalia Barnes
  • Race car driver and father of twins, Fabian Coulthard

Troy Taylor, general manager at LEGO Australia & New Zealand, said about the activation: “It’s so exciting to announce that after a five-year absence, we are bringing our iconic LEGO® Big Build back for Christmas.”

He continued, “This year has been very tough for all Australians and we all could use a little cheering up, and what better way to put a smile back on people’s faces than having a LEGO Big Build on the Opera House Forecourt for people to enjoy.”

LEGO will be encouraging Aussie families to #RebuildTheWorld this Holiday season, by sharing a series of ‘rebuild challenges’ to participate in at home.

Over 12 magical days of Christmas, LEGO will partner with famous faces who will each hero one of these passions on their respective Instagram accounts – a theme they are genuinely passionate about – and pass a challenge-setting baton and ignite passion.

Audiences will be able to follow along and spend three days rebuilding the world with each creator and their three days of awesome rebuilds, before embarking on the next passion.

Visitors will be able to cast their eyes over each bauble which is on a rotating base, so the intricate 360-degree brick detail can be seen by viewers

Children and their parents can take a journey through different pathways, including a large wraparound ramp suitable for prams and wheelchairs, which leads to an elevated platform where they can get up close to the ‘Vehicles’ Christmas Tree Bauble plus also see the tops of each design.

This vantage point also has one of the best views of the Opera House, offering multiple photo opportunities for children to take home a ‘Summer Holiday moment’ photo with LEGO and the Opera House.

https://www.bandt.com.au/information/uploads/2021/12/LEGO_Xmas_Bauble_Raw_Timelapse_1920x1080.mp4

Offering up some insight about what went on behind the scenes, LEGO spokespeople said that it took 446 hours to design just one of the LEGO Christmas Tree baubles.

Amazingly it also took a staggering 44,293 LEGO bricks to add the 3D elements to the Christmas Tree baubles.

The LEGO Christmas Tree bauble activation will be open daily from 9:30 am until 7:00 pm AEDT to walk through the pathway, from Monday 6th December until Monday 13th of December.

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TAGGED: LEGO Australia, robert irwin, Sydney Opera House
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Andrew McKean
By Andrew McKean
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Andrew McKean is a financial journalist specialising in investment markets, financial advice, and superannuation.

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