Launch Group Appoints New GM Ahead Of Expansion Plans

Launch Group Appoints New GM Ahead Of Expansion Plans

Full service boutique communications agency, Launch Group, has announced the appointment of a new general manager (GM), Len Joynson, and ex-journalist Matthew Sainsbury as senior account manager.

Joynson has more than 15 years’ experience in corporate affairs, marketing and policy across the public and private sectors. He joins the Launch team from Horticulture Innovation Australia Limited, the grower-owned research and development body for Australia’s $9 billion horticulture industry, where he was GM of corporate affairs.

He has an extensive technology background, operating as the head of government relations and policy for the professional association for Australia’s ICT Sector, the ACS. Prior to that, he was head of stakeholder relations for Airservices Australia and head of industry strategy for Credit Union Services.

Launch’s new senior account manager, Sainsbury, has worked as technology journalist for over five years, holding previous roles with Official PlayStation 2 Magazine, FST Media and as editor at ARN, a publication of IDG Communications. Most recently he was founder, publisher and editor-in-chief at Digitally Downloaded. With a passion for the games space, Sainsbury will publish his first book on Gaming and Art in 2015 “Game Art” with a global release scheduled for September, 2015.

Launch Group, which was founded in 2003 by Fleur Brown, specialises in public relations services within the technology, innovation and marketing sectors.

Brown, Launch Group CEO, said that Joynson and Sainsbury were joining the team at an exciting time as the company plans to ramp up its presence in Australia, expanding the team and its offering.

“As Launch Group enters its second decade, we are planning significant expansion. We have specialised in the innovation and challenger brand space, and the business is benefitting from enormous growth opportunities in this area within both the startup and emerging business category and within traditional sectors where significant digital disruption is occurring,” she said.

“It’s a dynamic fast-moving space and an exciting time for PR, with so much change happening within business and the media landscape itself.

“Len is a fantastic new addition to the team, bringing a wealth of strong corporate affairs experience as well as new ideas to grow the business. Matthew’s experience as a technology journalist and entertainment expert is incredibly beneficial to Launch Group and really fitting with our clients,” she said.

Brown said Launch Group plans on expanding its services within the policy and long-form content area, drawing on both Joynson and Sainsbury’s expertise.

New GM Mr Joynson commented: “I’m thrilled to be joining Launch Group and its outstanding team. Launch have been at the forefront of PR and communications, having a huge influence on the industry and the sectors they work in.

“Launch Group has a strong selection of leading Australian clients across a range of sectors. I’m looking forward to helping to grow the business and assisting with its development into other communications areas,” he said.

He commented, “It’s exciting to take on the challenge of Corporate Affairs and with my background in technology and business, Launch Group is a natural fit for my expertise. I’m looking forward to working on a different side of the fence and applying my writing and editing skills to new client strategies.”

Please login with linkedin to comment

Copyright issues

Latest News

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo