Launch Group Appoints New GM Ahead Of Expansion Plans

Launch Group Appoints New GM Ahead Of Expansion Plans

Full service boutique communications agency, Launch Group, has announced the appointment of a new general manager (GM), Len Joynson, and ex-journalist Matthew Sainsbury as senior account manager.

Joynson has more than 15 years’ experience in corporate affairs, marketing and policy across the public and private sectors. He joins the Launch team from Horticulture Innovation Australia Limited, the grower-owned research and development body for Australia’s $9 billion horticulture industry, where he was GM of corporate affairs.

He has an extensive technology background, operating as the head of government relations and policy for the professional association for Australia’s ICT Sector, the ACS. Prior to that, he was head of stakeholder relations for Airservices Australia and head of industry strategy for Credit Union Services.

Launch’s new senior account manager, Sainsbury, has worked as technology journalist for over five years, holding previous roles with Official PlayStation 2 Magazine, FST Media and as editor at ARN, a publication of IDG Communications. Most recently he was founder, publisher and editor-in-chief at Digitally Downloaded. With a passion for the games space, Sainsbury will publish his first book on Gaming and Art in 2015 “Game Art” with a global release scheduled for September, 2015.

Launch Group, which was founded in 2003 by Fleur Brown, specialises in public relations services within the technology, innovation and marketing sectors.

Brown, Launch Group CEO, said that Joynson and Sainsbury were joining the team at an exciting time as the company plans to ramp up its presence in Australia, expanding the team and its offering.

“As Launch Group enters its second decade, we are planning significant expansion. We have specialised in the innovation and challenger brand space, and the business is benefitting from enormous growth opportunities in this area within both the startup and emerging business category and within traditional sectors where significant digital disruption is occurring,” she said.

“It’s a dynamic fast-moving space and an exciting time for PR, with so much change happening within business and the media landscape itself.

“Len is a fantastic new addition to the team, bringing a wealth of strong corporate affairs experience as well as new ideas to grow the business. Matthew’s experience as a technology journalist and entertainment expert is incredibly beneficial to Launch Group and really fitting with our clients,” she said.

Brown said Launch Group plans on expanding its services within the policy and long-form content area, drawing on both Joynson and Sainsbury’s expertise.

New GM Mr Joynson commented: “I’m thrilled to be joining Launch Group and its outstanding team. Launch have been at the forefront of PR and communications, having a huge influence on the industry and the sectors they work in.

“Launch Group has a strong selection of leading Australian clients across a range of sectors. I’m looking forward to helping to grow the business and assisting with its development into other communications areas,” he said.

He commented, “It’s exciting to take on the challenge of Corporate Affairs and with my background in technology and business, Launch Group is a natural fit for my expertise. I’m looking forward to working on a different side of the fence and applying my writing and editing skills to new client strategies.”

Please login with linkedin to comment

Copyright issues

Latest News

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]

Jessica Thompson Joins Leadership Ranks Of Salesforce Partner 8squad
  • Technology

Jessica Thompson Joins Leadership Ranks Of Salesforce Partner 8squad

Salesforce boutique partner 8squad has hired former Australia Post senior executive Jessica Thompson in the new role of chief operating officer, to accelerate the company’s expansion. The company is now nearing 50 employees, gained within 18 months of launching, with 8squad helping Australian businesses and building platforms for innovative FinTech business launches. CEO Frank Cuiuli […]

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Media

DoubleVerify Launches Publisher Suite For Digital Publishers

DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]

Chocolate Cookie  -Photographed on Hasselblad H3D2-39mb Camera
  • Technology

Verizon Media Launches ConnectID As A Cookie-Less Solution

Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]

Val Morgan Outdoor Launches Next-Gen Screens At World Square
  • Media

Val Morgan Outdoor Launches Next-Gen Screens At World Square

Val Morgan Outdoor (VMO) has secured an exclusive large format tender with next-generation, iconic screens at one of Sydney’s key retail, commuter and entertainment destinations, World Square. With market leading technology, VMO will deliver the ultimate immersive experience in the form of truly intelligent, curved internal LED screens and a hero screen spanning 8 metres […]

Bunnings Light Up The Warehouse In Christmas Activation Via Bastion EBA
  • Campaigns

Bunnings Light Up The Warehouse In Christmas Activation Via Bastion EBA

On Friday 27 November Bunnings launched their biggest ever Christmas activation, which was created and brought to life by strategic brand, commercial and experiential agency Bastion EBA. To bring a little magic to this Christmas, the activation involved lighting up one of their Melbourne warehouses, Bunnings Warehouse Maribyrnong. This resulted in a spectacular Christmas lighting […]

Fleur Head Steps Into MD Role At VMLY&R New Zealand
  • Advertising

Fleur Head Steps Into MD Role At VMLY&R New Zealand

VMLY&R NZ announces Fleur Head is stepping into the role of Managing Director VMLY&R New Zealand following the resignation of current MD James Mok. Head was previously Managing Director of VMLY&R Wellington. Wellington-based Head, who has more than 25 years agency and management experience across both the Auckland and Wellington markets, will lead VMLY&R NZ […]

Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends
  • Media

Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends

Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]