As the official ‘Chit Chat’ partner for Australian suicide prevention charity R U OK?, KitKat has kicked off the conversation, with a social-led campaign, which connects with Aussie stars including Samantha Jade, Dom Thomas, Jarrod Woodgate and Suzan Mutesi, with their direct communities.
In the lead up to the charity’s national awareness day on 10th September, individuals are being tagged and asked to show their support by creating a universal ‘pause’ sign using two KitKat fingers side by side. The image symbolises the importance of taking a pause and having a break to ask others ‘R U OK?’.
Sharing their snaps across Instagram, Facebook and TikTok, the group of personalities are extending the conversation by calling on Aussies to get involved and check in on friends, family and colleagues.
KitKat has also recruited actor, TV host and singer-songwriter Rob Mills to front a digital advert running across his social platforms. In the content, Mills encourages viewers to make their ‘chit chat have an impact’ and ask, listen and encourage action.
Joyce Tan, Head of Marketing Confectionery at Nestlé, said the campaign aims to drive awareness about the significance of taking a break to speak to someone who might be struggling.
“2020 has been a challenging year for Australians, making it more important than ever to not just start but continue conversations relating to mental health.
“KitKat is a proud partner of R U OK?, and we want to encourage everyone to take a pause, have a break and have a chit-chat with their loved ones this R U OK? Day. We’re hopeful that our campaign, supported by some much-loved and familiar Aussie faces, will empower more people to start a meaningful conversation that could change a life”.
To further support the partnership, limited edition KitKat wrappers will carry R U OK? labelling and can be found in Woolworths and Coles nationwide.
PR, Influencers and Content Creators: Red Havas
The latest NGINX campaign is live as The Misfits Media Company, and NGINX creates parodic ‘investigative reporter’ content with Dan Ilic on the streets of Sydney. The Misfits recently partnered with the APAC marketing team at NGINX to take an investigative deep dive into the world of mobile apps as the good, bad and (even) […]
Trade publisher AMT Pty Ltd has announced the acquisition of Radio Today, the Australian media and marketing sector’s go-to source for radio news, analysis, ratings and jobs. AMT currently publishes Radioinfo in Australia & New Zealand, Asia and Africa, and was a key partner in bringing the annual Radiodays conference to Asia. Radio Today will continue to […]
Mediahub Australia has made its most significant restructuring to date, as it positions itself to professionally manage the changing world of broadcast technology and consumer viewing habits. The most significant new appointment, and one of many, is Scott Jolly being promoted to the role of chief operating officer. As COO, Jolly now has full responsibility for the […]
For Melbourne, the past 18 months have been largely dictated by the COVID-19 pandemic and lockdowns. Despite this, The Trade Desk has managed to establish one of its most successful offices. Here, The Trade Desk lead director, client strategy, Kali Guillas [pictured], explains how the Melbourne office has managed to thrive. We are in a […]
Australian Comedian Hannah Gadsby has slammed Netflix executive, Ted Sarandos after he used Gadsby’s presence on the platform to defend Dave Chappelle’s new comedy special on Netflix. Chappelle’s recent comedy special, The Closer, which debuted on Netflix last week, has been met with backlash, after Chappelle used his special to discuss transgender and gay people, […]
Acast has announced its partnership with Samsung Electronics Australia to produce and distribute the company’s first branded podcast within the Australian market. The Rule Benders podcast will feature conversations with extraordinary Australians who have bent the rules, defied convention, and redefined what is possible. Rule Benders is a six-week branded podcast campaign, with a new […]
DocuSign Australia this week unveils its first work with independent creative agency, Hardhat, encouraging people to ‘Next time, DocuSign’. Spearheading the campaign is an influencer series featuring entrepreneurial business leaders Janine Allis, Jules Jund and Emma Isaacs sharing stories of oversights and slip ups during important business deals. The three ‘That time I screwed up’ […]
Global experience design agency Imagination, has expanded its Sydney team, with the appointment of two new key hires. Ashley Diamond (pictured below), with over 18 years experience across large scale events and broadcast quality content production, joins as project director to continue driving the growth of Imaginations’ largest clients. “The people, the work and the […]
Switch, an award-winning digital agency has announced the appointment of Matt Watson as its technical director. Watson joins Switch at an exciting time as the business focuses on its growth strategy and bringing the best talent in the market to deliver exceptional outcomes for customers. Watson is the most recent talent appointment by Switch, after […]
Rolling Stone Australia publisher The Brag Media has announced that the Sailor Jerry Rolling Stone Australia Awards will be back for a second year in 2022, with a star-studded party to reunite the music industry following extended lockdowns. For the first time, a free live event series will spearhead the return of live music in […]
Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]