McDonald’s Australia and Kayo SPORTS have launched a campaign to bring premium sport to MyMacca’s Rewards members, as part of an Australian-first partnership.
The campaign lands as Australian sport enters some of its biggest weeks of the year, with the AFL and NRL Finals in full swing and the Australian cricket team touring South Africa for the first time in eight years – all on Kayo SPORTS.
It invites over five million MyMacca’s Rewards members to use their points to redeem a Kayo SPORTS Premium subscription and get their ‘Game On’ with access to more than 50 sports live and on demand.
New and returning Kayo SPORTS customers can unlock one month of Kayo Sports Premium for 7,000 points.
The Kayo SPORTS offer is the latest available through the Australian-first partnership, following the launch of BINGE’s MyMacca’s Rewards campaign in July.
Stephanie Quinn, Foxtel Group’s executive director – content and commercial partnerships, said: “With finals fever building, there’s no better time for MyMacca’s Rewards members to get amongst the action on Kayo SPORTS. This partnership gives customers unrivalled access to Kayo SPORTS’ more than 50 sports, live and on demand, alongside 4K coverage, creating a new way to be there for the biggest moments across AFL, NRL, Formula 1, Supercars, cricket, golf and more.
“The inclusion of Kayo SPORTS marks an exciting evolution in our partnership with McDonald’s, extending it into the live sport Australians are passionate about, alongside the very best in entertainment on BINGE. Together, we’re creating even more value for MyMacca’s Rewards members and putting more of the sporting moments they love within reach.”
Elly Griffiths, director of marketing, McDonald’s Australia, said: “Macca’s is already part of game day for so many Australians, whether they’re heading to the stadium, watching with mates or catching the action from home.
“Now, every Macca’s Run can get members a little closer to the action, with their points unlocking a month of Kayo SPORTS Premium and some of the biggest sporting moments of the year.”
MyMacca’s members can find Kayo SPORTS Partner Rewards in the Rewards & Deals tab on the MyMacca’s app. Once the required number of points have been accumulated, members can review their eligibility and tap ‘Redeem Now’ to unlock their access to the Kayo SPORTS offer
