Digital ad solutions provider InSkin Media has announced the latest expansion of its Australian operations, with Adam Hairston (pictured above) joining the company is a senior commercial executive.
Hairston will form a key part of InSkin’s agency-facing team, helping drive sales and relationships across the Sydney and Melbourne markets.
He joins InSkin following two years at SOCiETY Social as a strategic adviser. Prior to that, he worked as a content and community manager at We Are Social.
Hairston’s appointment is the seventh hire made by InSkin in a little over a year, as the bespoke digital ad format provider continues to grow its Australian footprint since entering the market in July 2015.
InSkin specialises in non-standard digital formats that wrap around publisher environments, integrating animation and video elements into advertiser creative to boost user engagement while remaining considerate to the user experience.
The business has been strategically hiring staff with an agency background to ensure stable and holistic service to its growing stable of advertisers, publishers and agencies.
InSkin general manager Matt Newcomb said Hairston’s appointment is more positive momentum in what’s already been a strong first quarter.
“We’re delighted to have Adam joining us as we pursue another great year in 2017,” he said.
“Our growing footprint in Australia is built on great formats, a premium network of publishers, and an industry that’s starting to embrace high-quality digital branding campaigns.”
Commenting on his appointment, Hairston said he is looking forward to furthering InSkin’s relationships with leading publishers and agency groups.
“The role of creativity in digital media is as relevant as ever, and I’m happy to be working with a business that constantly innovates to deliver bespoke campaigns that are both beautiful and effective,” he said.
“The InSkin team are great, and I’m excited to crack on meeting agencies, publishers and advertisers in the coming months.”
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]