B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • AFL
  • Pinterest
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Agency Scorecards
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Increasing Presence Of Audio Prompts Launch Of S&W Sonic Branding
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Increasing Presence Of Audio Prompts Launch Of S&W Sonic Branding
Marketing

Increasing Presence Of Audio Prompts Launch Of S&W Sonic Branding

knl nkln
Published on: 13th April 2021 at 9:28 AM
knl nkln
Share
3 Min Read
SHARE

Globally awarded Sydney sound-house Smith and Western have officially launched a new audio branding agency, S&W Sonic Branding.

Dan Higson, co-founder and Executive Producer, said the launch is in response to increasing client recognition of the importance of audio branding.

“As awareness around the potential for sound to engage audiences is on the rise, there has been increased demand for companies to have a dedicated Sonic Branding strategy.”

In Smith & Western’s experience, sound has been overlooked in the past, and treated as an afterthought in the development of the brand ecosystem. As the pandemic caused a surge in audio production though, increasing numbers of brands are realising the importance and power of having their own ‘sound’.

“More and more clients are asking ‘what does our brand sound like, and what makes it stand apart from the pack?’” said Higson.

S&W Sonic Branding is made up of a team of composers, sound designers and music strategists who bring focus to the power of sound, to elicit emotion and engage with a brand’s audience on a primal level.

“We take the time to conduct a sonic audit of a brand to understand how sound and music is being utilised across all the brand touch-points and we maximise the potential,” said Nick West, co -founder and Creative Director.

“Most brands have a set of guidelines that describe the visual branding elements, the tone of voice, the brand pillars and even what fonts to use. However, they often miss a crucial asset in the branding tool kit … sound”.

After years of creating audio defining solutions for clients including Kayo Sports, Medibank, Panadol, The Star and Binge, establishing a specialist sonic branding agency was a natural progression for Smith & Western.

“There are so many areas where a cohesive brand sound can create synergy and cut-through. From an audio logo or Brand Mnemonic, to a full suite of brand music or even button noises on an app, we establish a sonic strategy for our clients to make sure their customers always know it’s them!” said West.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share

Latest News

Taryn Brumfitt (L) & Dr Zali Yager (R).
Taryn Brumfitt & Zali Yager To Host ‘Influencing for Impact’ Webinar Delivered By AiMCO
17/07/2025
Spotlight On Sponsors: Up Up Alltech, Brand Doubles Down As NRLW Team Song Sponsor
17/07/2025
ACCC A-OK With Omnicom’s IPG Acqusition
17/07/2025
Omnicom boss John Wren is upbeat about the hold co's performance.
Omnicom Posts Solid Q2 Growth As IPG Merger Nears Completion
17/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?