Isabelle Dunn joins Hearts & Science (Hearts) as their new chief digital officer.
Hearts is Omnicom Media Group’s (OMG) newest media agency brand sitting alongside OMD and PHD in OMG’s stable of brands.
Hearts is a data driven media and marketing agency with the vision of helping brands grow by nurturing individual relationships with consumers at scale.
Hearts officially launches in Australia on the 2nd April 2019.
Dunn joins Hearts with over 15 years’ experience managing teams across all facets of planning and execution with experience in search, social, content and analytics and the use of data and technology to drive insights and activation across all platforms.
Prior to joining Hearts, Dunn has been working as a consultant, leading a digital strategy and transformation project and prior to that has held a number of senior roles including, head of digital at Mindshare, digital consultant at Ebiquity and head of social at MediaCom.
Hearts CEO Jeremy Bolt said: “Dunn’s extensive experience across platforms combined with her consulting experience and granular focus on implementation, perfectly positions her to help lead our partners in this ever-changing ecosystem to ensure their brands and businesses grow.
“We want to challenge convention, Isabelle will be a key part of this strategy going forward”.
As the chief digital officer of Hearts, Dunn will oversee digital strategy, transformation and execution across the Hearts’ client portfolio, working with the teams to drive new ways of thinking and working, leveraging data and technology for improved insights and activation and supporting the increasing demand for consulting in this space.
Dunn said: “As a huge advocate of data-led creativity and content activation, the Hearts & Science philosophy really appeals to me.
“In a world of growing ad clutter and avoidance, driving a positive brand impact with consumers at scale is challenging and is the central pillar of the Hearts & Science proposition”.
Dunn concluded: “It’s an incredibly exciting time, and I can’t wait to get started launching Hearts & Science in Australia”.