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Reading: Gumtree Cars Appoints Grant Denyer As Ambassador
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B&T > Media > Gumtree Cars Appoints Grant Denyer As Ambassador
Media

Gumtree Cars Appoints Grant Denyer As Ambassador

Staff Writers
Published on: 22nd March 2019 at 9:40 AM
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Former V8 supercar driver and TV & radio personality, Grant Denyer, has been unveiled as ambassador and spokesperson for Gumtree Cars.  

The one-year long spokesperson campaign is being supported with a multi-channel marketing approach, to drive more users to Gumtree and Gumtree Cars

The automotive category is the second most popular category on Gumtree and Gumtree Cars is already #1 for privately listed cars.

The announcement comes after a spate of new hires for the Gumtree Cars brand, which officially launched in 2017.  

Now, there are more than 150,000 new and used cars listings on the site, with 6,000 new cars listed each day.  In addition, on average 150,000 Australians visit Gumtree Cars every day.

Gumtree Australia head of marketing Amanda Behre said: “It’s an exciting time for Gumtree Cars, as we continue to build awareness around the quantity and quality of cars available on our site.

“This partnership sees two Aussie household names join forces/

“Teaming up with Grant, someone who knows cars inside and out, and who is also an active ‘Gummie’, is one step towards showing that we’re serious about being the overall #1 in this category.”

 On his new role, Denyer commented: “I only ever got into TV as a means to fund my racing.

“Cars come first for me, and as a Gumtree user, I look forward to helping Aussies gain a better understanding of Gumtree Cars.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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