Former V8 supercar driver and TV & radio personality, Grant Denyer, has been unveiled as ambassador and spokesperson for Gumtree Cars.
The one-year long spokesperson campaign is being supported with a multi-channel marketing approach, to drive more users to Gumtree and Gumtree Cars
The automotive category is the second most popular category on Gumtree and Gumtree Cars is already #1 for privately listed cars.
The announcement comes after a spate of new hires for the Gumtree Cars brand, which officially launched in 2017.
Now, there are more than 150,000 new and used cars listings on the site, with 6,000 new cars listed each day. In addition, on average 150,000 Australians visit Gumtree Cars every day.
Gumtree Australia head of marketing Amanda Behre said: “It’s an exciting time for Gumtree Cars, as we continue to build awareness around the quantity and quality of cars available on our site.
“This partnership sees two Aussie household names join forces/
“Teaming up with Grant, someone who knows cars inside and out, and who is also an active ‘Gummie’, is one step towards showing that we’re serious about being the overall #1 in this category.”
On his new role, Denyer commented: “I only ever got into TV as a means to fund my racing.
“Cars come first for me, and as a Gumtree user, I look forward to helping Aussies gain a better understanding of Gumtree Cars.”
The annual search for the very best of Australia’s young media, creative, and marketing professionals has begun, with Cannes Lions Festival representative The Misfits announcing entries are now officially open for the 2021 Snapchat Young Lions Competition. The Young Lions Competition, which is proudly supported by Snapchat and The Trade Disk, gives blossoming media talent […]
Global data and insights business Pureprofile Limited has today announced three new appointments to the Australian team to support its renewed growth strategy. Young Ham [pictured] joins the team in a global role as head of data, innovation and product, Kate Richards will hold the role of interim head of sales, data & insights ANZ […]
Lotame has today announced 109 per cent growth in third-party data sales in the APAC region from Q2 2020 to Q3 2020. Across the APAC region, India saw 555 per cent growth, followed by Malaysia at 190 per cent and Taiwan at 178 per cent growth. Subsequently, Australia saw 43 per cent growth and New Zealand […]
The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]