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B&T > Advertising > GroupM’s Wavemaker Opens For Business Down Under
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GroupM’s Wavemaker Opens For Business Down Under

Andrea Sophocleous
Published on: 9th November 2017 at 8:47 AM
Andrea Sophocleous
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Wavemaker, GroupM’s new global billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus, opens its doors today in Australia.

Wavemaker Australia will open with a team of 343 across four offices in Sydney, Adelaide, Melbourne and Brisbane, led by the recently announced CEO Peter Vogel (pictured above).

The agency will service a portfolio of clients including Nestlé, South Australian Government, Vodafone and Hungry Jack’s.

“We’re excited to be bringing the powerful proposition of Wavemaker to our Australian clients with the delivery of world-class product across media, technology and content,” Vogel said.

“Our people are energised and ready to empower our clients to transform and grow their business through the strength of our extensive purchase journey insights and data, in combination with [m]PLATFORM, GroupM’s proprietary global audience technology.”

Wavemaker will have offices in 90 countries with over 8,500 employees. Major global clients include L’Oréal, Vodafone, Marriott, Colgate-Palmolive and Paramount.

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TAGGED: GroupM, wavemaker
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By Andrea Sophocleous
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Andrea Sophocleous is a journalist by training who has turned her skills to brand storytelling. She has a passion for stories well told, across all platforms and at all times. A social creature by nature, she makes a natural PR practitioner – and has the contacts list to prove it. As a journalist, Andrea specialises in covering the media, marketing and advertising industries; business, finance and property; and has also written extensively on technology, health and lifestyle. At a glance: • Sixteen years’ experience as a journalist, sub-editor, editor (print and online), PR consultant and communications specialist. • Specialise in covering the media, marketing and advertising industries, creativity, business, finance, property and lifestyle. • Experience in ghost writing opinion pieces and blogs. • Commissioned by businesses to create content for marketing material, content marketing initiatives, websites, annual reports, awards submissions and case studies. • Extensive experience in running an editorial team, staff management, budgeting, briefing journalists and photographers.

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