Tourism WA Drops Ads Featuring George Calombaris Amid Wages Scandal

Tourism WA Drops Ads Featuring George Calombaris Amid Wages Scandal
SHARE
THIS



Masterchef judge and celebrity chef George Calombaris has been dumped from Tourism WA campaigns amid a wages scandal where he underpaid his staff almost $8 million.

As a result, Tourism WA has cut ties with the embattled chef as questions arise about why he was hired in the first place considering it was first reported in 2017 he had underpaid 160 workers in excess of $2.6 million.

The chef admitted to the Fair Work Ombudsman he underpaid his staff $7.83 million between 2011 to 2017.

Calombaris led a six-month ad campaign promoting WA running alongside a WA-themed Masterchef week which aired earlier this season.

The ads were set to run until September yet have been pulled across TV and digital following the wages scandal which erupted last week.

State tourism minister Paul Papalia has condemned Calombaris’s actions.

He said: “People should pay their employees what they’re owed and what they deserve and that’s really disappointing.

“What George Calombaris has done is terrible.”

Tourism WA has not revealed how much Calombaris or Masterchef was paid for the ads but according to 9News, the total amount is in the millions.

It is understood Tourism WA is attempting to gain compensation from Calombaris’ management.

Please login with linkedin to comment

george Calombaris WA Tourism

Latest News

Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]

Herd MSL Announces Foxtel Account Win
  • Advertising
  • Marketing

Herd MSL Announces Foxtel Account Win

Comms agency Herd MSL announces Foxtel win. Forgoes office party poppers on account of the new $1300 Dyson cordless vac.

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution
  • Technology

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution

DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]