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Reading: Freddie Flintoff Fronts All Singing, All Dancing, All Cheesy World Cup Campaign
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B&T > Campaigns > Freddie Flintoff Fronts All Singing, All Dancing, All Cheesy World Cup Campaign
Campaigns

Freddie Flintoff Fronts All Singing, All Dancing, All Cheesy World Cup Campaign

Staff Writers
Published on: 8th August 2018 at 9:08 AM
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Get excited! The ICC Cricket World Cup is coming to England and Wales next year and to get fans in the mood England great Andrew ‘Freddie’ Flintoff fronts a new campaign promoting the event called “Festival”.

The work of creative agency Matta and directed by Peter Cattaneo of The Fully Monty fame, the spot sees Flintoff sing and dance his ways through uniquely English towns followed by a flotilla of colourful fans.

Commenting on the work, Adrian Wells, marketing director of the Cricket World Cup, said: “This is something we are uniquely able to create in multi-cultural Britain.

“Seeing Freddie sing and dance is not what you would expect from cricket, and that’s the point – we hope to show cricket in a new light and engage new fans.” Check out all the action below:

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TAGGED: Ad campaigns, Cricket World Cup
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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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