Get excited! The ICC Cricket World Cup is coming to England and Wales next year and to get fans in the mood England great Andrew ‘Freddie’ Flintoff fronts a new campaign promoting the event called “Festival”.

The work of creative agency Matta and directed by Peter Cattaneo of The Fully Monty fame, the spot sees Flintoff sing and dance his ways through uniquely English towns followed by a flotilla of colourful fans.

Commenting on the work, Adrian Wells, marketing director of the Cricket World Cup, said: “This is something we are uniquely able to create in multi-cultural Britain.

“Seeing Freddie sing and dance is not what you would expect from cricket, and that’s the point – we hope to show cricket in a new light and engage new fans.” Check out all the action below: