Foxtel has overhauled its entertainment TV channel line-up with the introduction of four new FOX-branded channels.
From 7 November, Foxtel customers will have access to FOX ONE, FOX FUNNY, FOX HITS and FOX CRIME in addition to existing FOX-branded entertainment channels.
Foxtel CEO Patrick Delany said the new channels add to Foxtel’s existing FOX-branded channels.
“These new FOX-branded TV channels allow us to take control of our entertainment programming based on bold channel personalities that keep things fresh and aligned to what our customers want from us. They will also deliver great outcomes for our advertisers.
“They add to our existing flagship FOX-branded channels and will be home to thousands of hours of the best live and on demand TV.”
FOX ONE will be a new flagship channel along-side FOX SHOWCASE AND FOX8 and home to the latest premium US network and cable series. FOX FUNNY will showcase the latest contemporary comedy while FOX HITS is a new comedy channel that will deliver classic comedy favourites from the 80s and 90s. FOX CRIME is a new channel featuring popular crime series.
Foxtel has also announced a refresh of its Lifestyle Group, which recently came under the control of Wendy Moore who joined Foxtel this year from Pacific Magazines.
Delany said: “Our female audiences are incredibly important and this wholesale revision and revitalisation of the Lifestyle Group doubles-down on delivering more value through relevant and contemporary programming for Australian women and their families.
“Our Lifestyle channels have built a strong emotional connection with women by inspiring them with what’s on-trend and what’s possible.
“This is where the repositioning and refresh of the Arena channel fits in as the home of risqué reality, glamour and salacious gossip and drama.”
From 25 September, Foxtel’s Lifestyle channels will see a brand revision and revitalisation to align with the lives and aspirations of contemporary Australian women.
The refresh will be accompanied by the arrival of the new Foxtel Original series, Find Me a Beach House and the return of Lifestyle favourites, Love It or List It Australia and The Great Australian Bake Off.
The channel changes follow yesterday’s announcement that the BBC’s new premium factual channel BBC Earth will launch on Foxtel on 10 October, bringing viewers incredible stories about the world around us including four of Sir David Attenborough’s biggest titles – Blue Planet II, Planet Earth II, Frozen Planet and The Hunt.
BBC Earth will replace the existing channel BBC Knowledge and will include a significant increase in on demand programming.
