Coca-Cola has done an ingenious thing with its new Christmas campaign in the U.K.; turned its packaging into a pretty little bow.

Amid all the red and green marketing tactics that brands are shoving onto the shelves of grocery stores, you’ll notice the usual bottles of Coke, but when you follow simple instructions (seriously, even we could do it), you turn the label into a festive decoration.

There’s already proof of how easy it is:

Coca-Cola has a reputation for doing quirky things to stand out, from names on the bottles to incredible caps and while some were a bit slow on the uptake….

Only just realised that if you pull the label off the Coca Cola Christmas bottles it makes a bow

— sophie (@_sophiel0uise) December 6, 2015

…most just can’t get enough:

Love this from @CocaCola #nicetouch #cocacola #Christmas #bow pic.twitter.com/KXGjkJ90cg

— katiesmurthwaite (@katiesmurth5185) December 6, 2015

Whoever at Coca Cola created the bottle label that turns into a bow is a genius

— ☺ (@_Thomasss_) December 7, 2015