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Reading: Forgot To Buy Christmas Presents? Don’t Worry, Coke’s Got The Perfect Cheapskate Solution
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B&T > Marketing > Forgot To Buy Christmas Presents? Don’t Worry, Coke’s Got The Perfect Cheapskate Solution
Marketing

Forgot To Buy Christmas Presents? Don’t Worry, Coke’s Got The Perfect Cheapskate Solution

Staff Writers
Published on: 9th December 2015 at 10:34 AM
Staff Writers
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Coca-Cola has done an ingenious thing with its new Christmas campaign in the U.K.; turned its packaging into a pretty little bow.

Amid all the red and green marketing tactics that brands are shoving onto the shelves of grocery stores, you’ll notice the usual bottles of Coke, but when you follow simple instructions (seriously, even we could do it), you turn the label into a festive decoration.

There’s already proof of how easy it is:

Coca-Cola has a reputation for doing quirky things to stand out, from names on the bottles to incredible caps and while some were a bit slow on the uptake….

Only just realised that if you pull the label off the Coca Cola Christmas bottles it makes a bow

— sophie (@_sophiel0uise) December 6, 2015

…most just can’t get enough:

Love this from @CocaCola #nicetouch #cocacola #Christmas #bow pic.twitter.com/KXGjkJ90cg

— katiesmurthwaite (@katiesmurth5185) December 6, 2015

Whoever at Coca Cola created the bottle label that turns into a bow is a genius

— ☺ (@_Thomasss_) December 7, 2015

The delightfully festive bottles are available for Coca-Cola, Coca-Cola Life, Coca-Cola Zero and Diet Coke, but alas are only available in Britain. So for all of you betting on a tightass present for Nan in the form of a funky bow on a bottle, you might want to add in the cost of shipping.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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