Dentsu Aegis Network’s sports and lifestyle marketing and operations business has teamed up with Football Federation Australia (FFA) to launch FFA Media Powered by MKTG.

The five-year partnership will see MKTG commercialise FFA’s digital network, including the My Football Live App, as well as leading the commercial strategy and operations for the network, working in partnership with the Hyundai A-League and Westfield W-League clubs and member federations.

Designed to drive growth of the FFA digital network for the benefit of fans, participants, and the federation’s clubs and commercial partners, the announcement coincides with the recent launch of stages one and two of FFA’s digital network, with new websites for fans and participants delivering enhanced experiences and interactions with the football community.

Following the announcement of the five-year mobile rights and sponsorship agreement between Telstra and FFA, the two partners will immediately begin collaborating on the development of the My Football Live App.

The new My Football Live App will launch in June 2018 and will allow all Telstra customers to watch the Hyundai A-League, Westfield W-League, FFA Cup and FFA controlled National Team games live, fast and data–free.

Non-Telstra customers can purchase a $99.99 annual Live Pass, a $16.99 monthly Live Pass and a $4.99 weekly Live Pass.

As part of the FFA Media Powered by MKTG deal, MKTG will provide FFA with a complete and end-to-end digital marketing solution approach delivered by best practice in ad product offering, content, social, technology, and data.

Luke Bould (pictured above, right), head of commercial, digital and marketing at FFA, said: “FFA is delighted to partner with MKTG uniting their local experience and the power of their track record of innovation around the globe, to football’s new digital network.

“Together, along with the Hyundai A-League and Westfield W-League clubs and member associations, we will be able to deliver great experiences to our fans, participants and our commercial partners.”

Matt Connell (pictured above, left), managing director of MKTG Australia, said: “This new partnership with FFA is a significant development for MKTG.

“Complementing our long-term position in stadium rights management, FFA Media Powered by MKTG will extend our offer to include digital media rights and all the elements within.”

“FFA and MKTG have a shared vision to help unlock the potential of what the FFA digital network can deliver for its partners and other brands that want to build an association with football, from grassroots to the elite.

“We believe that FFA Media Powered by MKTG will be the key to this.”

The partnership builds on MKTG and FFA’s existing relationship of nearly four years, where MKTG manages stadium signage for FFA-controlled matches.