B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • Anthony Albanese
  • NRL
  • Pinterest
  • State of Origin
  • Thinkerbell
  • AI
  • imaa
  • ARN
  • Meta
  • Federal Election
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Football Federation Australia & MKTG Announce Digital Media Partnership
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Football Federation Australia & MKTG Announce Digital Media Partnership
MarketingMedia

Football Federation Australia & MKTG Announce Digital Media Partnership

Sarah Bamford
Published on: 11th May 2018 at 9:35 AM
Sarah Bamford
Share
3 Min Read
SHARE

Dentsu Aegis Network’s sports and lifestyle marketing and operations business has teamed up with Football Federation Australia (FFA) to launch FFA Media Powered by MKTG.

The five-year partnership will see MKTG commercialise FFA’s digital network, including the My Football Live App, as well as leading the commercial strategy and operations for the network, working in partnership with the Hyundai A-League and Westfield W-League clubs and member federations.

Designed to drive growth of the FFA digital network for the benefit of fans, participants, and the federation’s clubs and commercial partners, the announcement coincides with the recent launch of stages one and two of FFA’s digital network, with new websites for fans and participants delivering enhanced experiences and interactions with the football community.

Following the announcement of the five-year mobile rights and sponsorship agreement between Telstra and FFA, the two partners will immediately begin collaborating on the development of the My Football Live App.

The new My Football Live App will launch in June 2018 and will allow all Telstra customers to watch the Hyundai A-League, Westfield W-League, FFA Cup and FFA controlled National Team games live, fast and data–free.

Non-Telstra customers can purchase a $99.99 annual Live Pass, a $16.99 monthly Live Pass and a $4.99 weekly Live Pass.

As part of the FFA Media Powered by MKTG deal, MKTG will provide FFA with a complete and end-to-end digital marketing solution approach delivered by best practice in ad product offering, content, social, technology, and data.

Luke Bould (pictured above, right), head of commercial, digital and marketing at FFA, said: “FFA is delighted to partner with MKTG uniting their local experience and the power of their track record of innovation around the globe, to football’s new digital network.

“Together, along with the Hyundai A-League and Westfield W-League clubs and member associations, we will be able to deliver great experiences to our fans, participants and our commercial partners.”

Matt Connell (pictured above, left), managing director of MKTG Australia, said: “This new partnership with FFA is a significant development for MKTG.

“Complementing our long-term position in stadium rights management, FFA Media Powered by MKTG will extend our offer to include digital media rights and all the elements within.”

“FFA and MKTG have a shared vision to help unlock the potential of what the FFA digital network can deliver for its partners and other brands that want to build an association with football, from grassroots to the elite.

“We believe that FFA Media Powered by MKTG will be the key to this.”

The partnership builds on MKTG and FFA’s existing relationship of nearly four years, where MKTG manages stadium signage for FFA-controlled matches.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: FFA, football federation australia, MKTG
Share
By Sarah Bamford
Follow:
As the Group Communications Manager for Dentsu Aegis Network Australia & New Zealand, Sarah manages the internal and external communications for the company's 25 diverse marketing and communications businesses, ensuring that the ANZ communications strategy is aligned with the Group's global requirements. Before moving into corporate communications, Sarah was an Account Director in PR consulting, developing a strong background in FMCG, lifestyle and property & design. She developed and implemented successful campaigns for clients such as Coles, AGL, Sunbeam, Vitasoy, Triumph, News Limited, Callaway Golf, General Mills (Betty Crocker), Simplot (Bird's Eye), The Royal Mail Hotel, Pan Urban and ANZ. Sarah holds a Bachelor of Arts from The University of Melbourne, a Graduate Diploma in Public Relations from RMIT and is a member of the Public Relations Institute of Australia (PRIA).

Latest News

Richard Brett.
President Of Ogilvy PR Asia Pacific Emily Poon Passes Baton To Richard Brett
02/07/2025
Keep Talking: Above The Line
02/07/2025
Before We Crown 2025’s Winner, Let’s Rewind The Ad Campaigns That Redefined The Fight For Gender Equality
02/07/2025
DDB’s Leif Stromnes To Depart After 25 Years
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?