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Reading: Facebook Launches Transparency Tool To Tell You Why You’re Seeing Targeted Ads
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B&T > Advertising > Facebook Launches Transparency Tool To Tell You Why You’re Seeing Targeted Ads
AdvertisingTechnology

Facebook Launches Transparency Tool To Tell You Why You’re Seeing Targeted Ads

Staff Writers
Published on: 12th July 2019 at 11:01 AM
Staff Writers
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Facebook has updated its ‘Why Am I Seeing This Ad Is Here’ function, providing users with more transparency around how their data has been captured.

The transparency tool will give more information as to why you are seeing a certain ad and how your data has been given away.

“In the past, “Why am I seeing this ad?” highlighted one or two of the most relevant reasons, such as demographic information or that you may have visited a website,” said Facebook Product Manager Sreethu Thulasi.

facebook ads

“Now, you’ll see more detailed targeting, including the interests or categories that matched you with a specific ad. It will also be clearer where that information came from (e.g. the website you may have visited or Page you may have liked), and we’ll highlight controls you can use to easily adjust your experience.

“It will also be clearer where that information came from (e.g. the website you may have visited or Page you may have liked), and we’ll highlight controls you can use to easily adjust your experience.”

Facebook has also updated how Ad Preferences to show more granular details regarding exactly what data a company has of yours, such as an email address or phone number.

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TAGGED: ad tool, ads, Data, Facebook, Privacy
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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