GroupM media agency Wavemaker has announced the appointment of Mark Lawson as national head of performance.
Based in Sydney, Lawson will develop the agency’s performance offering, and is tasked with driving world-class standards, rigour and processes across the agency’s national performance products, covering biddable platforms, search and social.
He makes the move to Wavemaker after more than five years at WPP digital-first agency Essence, first in London, then in Singapore, before he helped launch the Sydney office in 2016. Prior to Essence, Mark worked as a planning executive at Optimedia UK.
James Hier, chief growth and product officer at WPP, said: “Mark is a performance native with global and local experience working across some of the toughest performance clients in the world.
“Having taken on the mantle of GroupM’s largest media agency, it has boosted our ability to bring in high-calibre individuals such as Mark.
“Clients are crying out for performance products, and Mark’s in-depth knowledge and world-class expertise will bring us to the leading edge of media, ensuring we continue to drive value and growth for our clients.”
Commenting on his appointment, Lawson said: “I was attracted to the opportunity to be part of the biggest agency within WPP and GroupM, and to work across Wavemaker’s huge range of clients.
“I see my role as getting under the hood of what clients want, and helping them understand the right platforms and KPIs for achieving their goals and maximising return on investment.
“Digital marketing never stands still, so to be truly effective in this space, we have to continually push the boundaries and never settle for mediocre. I look forward to working with Wavemaker clients to deliver innovative performance campaigns.”
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]
In partnership with storytelling agency Enthral, AFL legend Kevin Sheedy has voiced a ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state, experiencing four lockdowns. Sheedy partnered with Enthral to share a love […]