Enero Group, the parent company of creative agency BMF, research agency Orchard and global comms shop Hotwire, has reported its FY25 numbers, with net revenue slipping 3 per cent.
Enero’s net revenue in FY25 stood at $138.7 million, down from $143.5 million in FY24. However, its EBIDA (earnings before interest, depreciation and amortisation) climbed 2 per cent to $14.1 million.
Its net profit after tax climbed 4 per cent, however, to $1.6 million.
In its annual report, Ians Ball and Rowden, Enero’s CEO and chairs, respectively, said it delivered a “resilient” result in a “challenging and changing market”.
Hotwire Global saw its revenue decline 4 per cent to $78.6 million because of a tight tech industry. Its EBITDA grew 15 per cent to $11.1 million thanks to “strong cost management”.
In FY25 H2, Enero added that Hotwire had integrated its performance marketing services teams globally under the ROI·DNA brand. It said this has improved the prominence of the brand, including being named a Google Premier Partner and securing its first multiregional win of the new financial year.
Over at BMF, the story was similar. Its revenue dropped 2 per cent to $34.4 million but its EBITDA declined 14 per cent to $6.9 million.
However, there are some green shoots for the creative agency. Its Westpac win in February, a story you read first in B&T, was BMF’s largest ever and contributed to a strong performance in FY25 H2 with EBITDA growing 11 per cent from FY25 H1 on flat revenue, offsetting reduced spend due to the Federal election.
Enero added that BMF is continuing to embed AI and automation to accelerate creativity and improve efficiency. In its results presentation, BMF said it had two further wins to reveal, after it won HCF earlier this week.
Orchard, Enero conceded, had a “challenging start” to the financial year due to “delays in client projects and spend”.
Over the full year, its revenue declined 1 per cent to $25.8 million, however, thanks to a strong H2 performance which saw revenue grow 19 per cent.
Enero said that strong H2 momentum was from its healthcare and consumer divisions, with healthcare benefitting from expansion of services and drug launches with a key client while Consumer grew organic revenue through adjacent offerings such as CGI. Aiding both divisions was the expanded offshore team and new tools to drive efficiency without comprising quality, it said.
