iProspect, part of dentsu, has been appointed the media agency of record for Ticketek Entertainment Group (TEG).
Following a competitive pitch process, iProspect will lead TEG’s overarching media strategy and planning for its Promoter businesses through in-house agency Ovation amp. The agency will also work in close partnership with TEG’s in-house digital agency, Ovation Digital, applying its data, media and partnerships expertise to its expansive portfolio of brands and experiences.
The partnership will apply iProspect’s performance mindset and dentsu’s innovation capabilities to amplify campaigns across TEG Live, TEG Sport, TEG Experiences, TEG Dainty, TEG Van Egmond, TEG MJR and SXSW Sydney, helping Fans around the world discover and experience more live events.
“We are so proud to partner with Ovation amp and Ticketek Entertainment Group, Australia’s home of Live Experience’s. Ticketek Entertainment Group is known for delivering some of Australia’s
best live events, so we’re thrilled to be able to bring our Performance Mindset to the table and help accelerate the next phase of their business evolution,” said Marcelle Hoyek, iProspect national MD.
Larissa Best, TEG GM marketing of live entertainment and head of Ovation amp added, “We are so pleased to begin this exciting partnership with iProspect. Their relentless focus on delivering business outcomes, combined with their approach to creativity, transparency and collaboration, made them the right partner for us.
“Above all, we value good humans who are easy to work with and willing to act as a true extension of our own team, and iProspect demonstrated true collaboration and thought leadership at every stage of the process.”
The partnership represents a new chapter in TEG’s evolution as a Fan Experience Group, uniting digital innovation, audience insight and creative excellence to drive growth for artists, venues and brands.
The TEG partnership follows on from iProspect being named as media agency of record for Bounce.
