Dentsu Takes Off With United Airlines’ Media Account

Dentsu Takes Off With United Airlines’ Media Account

Dentsu Aegis Network (DAN) has won United Airline global media duties, taking the account from incumbent WPP.

According to Adweek, Carat will run media and buying for United Airlines, while Merkle with head up the targeted marketing and social media.

WPP’s Wunderman originally held the account, and will now remain on United’ roster though, it is yet to be confirmed in what capacity.

In a statement on the win, DAN Americas CEO Nick Brien said: “We’re very proud to have secured the role as the media AOR partner for United Airlines.

“This global appointment expands on mcgarrybowen’s long-standing creative relationship with United Airlines across every marketing touchpoint from big creative ideas to social media to targeted media.”

Dentsu-owned mcgarrybowen holds United’s creative account.

United Airlines VP of marketing Mark Krolick said: “With this new DAN partnership, we have the benefit of building on our already strong relationship with mcgarrybowen to collaborate with an integrated team of strategic, creative and data-driven minds to support the United brand and business in our goal of connecting people and uniting the world”

He also said WPP’s agencies “have been instrumental in their support of United and will continue in our restructured agency partnerships.

Meanwhile, Wunderman North America CEO Seth Solomons added: “We are proud of the work we do with United and remain focused and excited about our partnership.


The win is the second in a fortnight for DAN, which took over Intel’s media account from OMD last week.

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