Outdoor media player Bishopp Outdoor Advertising has doubled down on its commitment to one of Australia’s biggest tourism hotspots, extending its naming rights sponsorship of the Whitsundays Tourism Awards in partnership with Tourism Whitsundays.
The renewed deal will see the out-of-home operator remain Naming Rights Sponsor through to 30 June 2027, covering both the awards and the region’s new industry event, Tourism Day 2026, set to debut later this year.
The partnership highlights the growing role brands and media companies are playing in supporting regional visitor economies — particularly in destinations as globally recognised as The Whitsundays.
The extended sponsorship will culminate in October 2026 with a pair of flagship industry gatherings designed to spotlight the businesses, operators and individuals driving visitor experiences across the region.
Tourism Day will bring together stakeholders to discuss opportunities and challenges shaping the sector, while the awards will celebrate innovation, leadership and excellence across the tourism landscape.
According to Bishopp Sales Director Dominic Lis, supporting initiatives like these is central to the company’s role in championing regional Australia.
“Tourism operators are the heartbeat of destinations like the Whitsundays, and these awards are an important opportunity to recognise the businesses and individuals delivering exceptional visitor experiences,” he said.
“We’re proud to continue our long-standing partnership with Tourism Whitsundays as Naming Rights Sponsor of the Whitsundays Tourism Awards and inaugural Tourism Day. At Bishopp, we’re passionate about helping showcase incredible destinations and supporting the industries that help regional Australia thrive. Celebrating excellence across the tourism sector reinforces the strength of the Whitsundays as one of Australia’s most iconic tourism destinations.”
The partnership also signals continued alignment between destination marketing organisations and media owners seeking to play a bigger role in the industries their platforms promote.
Tim Booth, Chief Executive Officer of Tourism Whitsundays, said the organisation welcomed the continued backing as it prepares for a major year of industry engagement.
“We are delighted to once again welcome Bishopp Outdoor Advertising as our Naming Rights Sponsor for the Whitsundays Tourism Awards and our brand-new event, Tourism Day,” Mr Booth said.
“Strong industry partnerships are essential to the success of our region’s visitor economy. Bishopp’s continued commitment demonstrates a clear belief in the strength, resilience and future potential of The Whitsundays.”
“Tourism Whitsundays exists to advocate for our operators, strengthen our destination brand and drive sustainable growth across the region. Having partners such as Bishopp who actively invest in recognising excellence across our industry adds tangible value to our work and to the businesses we represent.”
Further details on Tourism Day and the Whitsundays Tourism Awards are expected to be announced in the coming months, ahead of the October celebrations.
