B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • Anthony Albanese
  • NRL
  • Pinterest
  • State of Origin
  • Thinkerbell
  • AI
  • imaa
  • ARN
  • Meta
  • Federal Election
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Controversial Greenpeace Ad Puts Nemo’s fate In The Blender
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Controversial Greenpeace Ad Puts Nemo’s fate In The Blender
Marketing

Controversial Greenpeace Ad Puts Nemo’s fate In The Blender

Elsa Evers
Published on: 23rd July 2014 at 11:01 AM
Elsa Evers
Share
2 Min Read
SHARE

A controversial new ad released today by Greenpeace asks Australians to face up to the precarious future of the Great Barrier Reef, likening Nemo’s home to a fish in a blender.

The 30 sec TV ad features a ‘Nemo’ fish circling his watery home inside a kitchen blender. ‘Nemo’ faces a grim fate if a decision is made to flick the power switch.

A similarly disastrous outcome awaits the Great Barrier Reef if Queensland’s Carmichael mega mine and dredging for the related port expansion at Abbot Point is allowed to proceed.

“The expansion of Abbot Point means dredging around three million tonnes of sea floor to clear the way for thousands of extra coal ships through the Great Barrier Reef,” said Greenpeace Program Director Ben Pearson. “Right now, Environment Minister Greg Hunt’s finger is on the button. If he presses go, the consequences for Australia’s most precious natural place will be dramatic.”

The Carmichael mine itself would be the biggest ever seen in Australia. It would include six open cut pits and five underground mines. Measuring 28,000 hectares – five times the area of Sydney Harbour – the mine would clear bushland home to threatened species like the Black-Throated Finch (Southern).

“The turbulence ‘Nemo’ faces inside the blender is sadly nothing compared to the destruction facing the Reef if Minister Hunt flicks the approval switch for the Carmichael mine,” explains Pearson.

Multi-award winning actor Richard Roxburgh has voiced the new ad in support of Greenpeace’s Save the Reef campaign.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Brisbane, Joe Copley
Share
By Elsa Evers
Follow:
Elsa is an experienced communications coordinator with a mix of project delivery, management, and creative skills developed across a variety of campaign environments. With over ten years experience in communications and engagement in the government and NGO sectors, Elsa can respond to unfolding situations in innovative ways. She understands the evolving media landscape and quickly adapts communication strategies to shifts in politics and public mood. She applies behaviour change theory and values-based communications. Elsa works across cultures, nurturing broad alliances and coordinating international teams to deliver global and local projects. She is a skilled facilitator and problem-solver. She writes clear and motivating media releases, blogs, feature stories and opinion pieces and produces high quality video and digital content.

Latest News

Richard Brett.
President Of Ogilvy PR Asia Pacific Emily Poon Passes Baton To Richard Brett
02/07/2025
Keep Talking: Above The Line
02/07/2025
Before We Crown 2025’s Winner, Let’s Rewind The Ad Campaigns That Redefined The Fight For Gender Equality
02/07/2025
DDB’s Leif Stromnes To Depart After 25 Years
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?