The retail media arm of Coles Group, Coles 360 has appointed Dave Moline as head of ad product and Michael Savio as head of data intelligence and measurement.
Moline joins from Roundel, Target’s retail media network in the United States, where he was responsible for leading commercial product and on-platform strategy.
He brings experience across advertiser and retailer environments, spanning media activation, custom development and platform integration.
In his new role, Moline will develop ad product solutions to help partners connect with customers across the shopping journey using Coles audience data.
“There’s a clear opportunity in retail media to continue to advance the advertising offering by making it more connected and impactful, leveraging our audiences to better connect brands with the right customers,” said Moline.
“I’m looking forward to building solutions that enable more relevant, outcome-led engagement across the entire shopping journey.”
Savio joins from Coupang in South Korea, where he scaled onsite and offsite channels across millions of customers and more than 100 advertisers, including developing automated audience targeting and yield maximisation algorithms, resulting in two US patent applications.
He previously held a senior role at Etihad Airways in the UAE, leading global marketing investment planning and measurement, including customer segmentation, marketing mix modelling and multi-touch attribution.
In his role, Savio will lead the strategy and development of advanced measurement solutions, with a focus on scaling closed-loop attribution and incrementality measurement.
“I’m excited to join the team and help scale measurement capabilities that deliver deeper, faster insights, greater transparency and ultimately stronger ROI for our partners,” said Savio.
Coles 360 general manager Tiffany Chen said the appointments reflected the business’s focus on its next phase of growth.
“The retail media landscape is evolving quickly, and our partners are looking for more precise targeting and clearer measurement of performance,” said Chen.
“Dave and Michael bring deep experience across product and data, which will help us deliver more effective campaigns and stronger, more transparent results.
“These appointments are an important step in how we continue to scale Coles 360 and improve outcomes for our partners.”
