ON THE HOUSE (OTH) has raised $1.7 million in seed funding to help expand its ‘social out of home’ offering around the country.
OTH is set to deploy a further 50 digital dispensers to combat period inequity.
The seed raise follows founder Remy Tucker’s success in the Startmate Accelerator.
The capital injection was led by Purpose Ventures with backing from the UniQuest Extension Fund and Startmate.
OTH installs wall-mounted period product dispensers in commercial and public restrooms, providing women with free, organic and biodegradable period products.
These dispensers also house high-definition 32-inch digital screens. Brands can purchase this advertising space, which entirely subsidises the cost products inside. Users scan a QR code on the dispenser to access the free hygiene products.
The rollout of the 50 new machines brings public infrastructure to commercial and public restrooms, providing women with free, organic and biodegradable period products.
OTH said its advertisers have seen a 94 per cent uplift in brand trust and an average of 76 second dwell time (vs 4 second for digital out-of-home media average).
Its network has dispensed 4,300 boxes of sanitary products. With three pads per box, over 13,000 free products have been distributed to nearly 3,000 women in need.
OTH, CEO, Remy Tucker said: “Securing our Seed funding was a major milestone, but what matters most is execution and impact.
“Helping nearly 3,000 women access over 13,000 products proves that our model works at scale. We are transforming restrooms into spaces of equity, and we are calling on forward-thinking CMOs to join us.”
With 50 new machines now live and dispensing, OTH is actively cementing partnerships with universities, corporate workplaces, gyms and shopping precincts
across the country, including Afterpay, Pillow Talk, Forty Winks and Frontier Touring.
The company’s unique blend of highly attentive digital advertising and vital public infrastructure is establishing a completely new category in the Australian media landscape.
