Teads, the omnichannel outcomes platform, has renewed its partnership with Nine for an additional three years. The extended agreement strengthens Teads’ commitment to providing advertisers with premium, brand-safe, and high-engagement opportunities across Australia’s most influential media ecosystem.
As part of the extension, Teads’ formats will continue to appear across Nine content, helping brands drive higher engagement and measurable performance results.
Teads’ placements will appear across desktop and mobile across Nine’s full digital Publishing network, including: nine.com.au; The Sydney Morning Herald, The Age, Brisbane Times, WAtoday; and the 9News App.
“Renewing our partnership with Nine is a testament to the shared value we place on premium journalism and responsible advertising,” said Remi Lafon, MD ANZ at Teads.
“As the digital landscape evolves, brands need scalable environments that deliver both attention and trust. Together with Nine, we’re committed to shaping the next generation of high-quality advertising experiences in Australia.”
“Renewing our contract with Teads was a strategic decision driven by their market-leading tech infrastructure” added Stephanie Drabble, director product commercialisation and strategy at Nine.
“Their roadmap for innovation aligns with Nine’s digital evolution, offering sophisticated automation and creative flexibility. We are excited to see how this partnership continues to push the boundaries of native integration and performance over the coming years.”
The renewed collaboration between Teads and Nine ensures that advertisers benefit from:
Premium, Brand-Safe Environments
Through this partnership, Teads gives brands the ability to appear only within vetted, high-quality, journalism-driven contexts — a critical advantage in an era of growing content fragmentation and misinformation concerns.
Audience Scale
The combined Nine Publishing network reaches 15.8 million Australians every month with nine.com.au alone reaching 10.1 million Australians per month. The site generates 111 million monthly page views with users spending 11 minutes per session. Brands can connect with audiences at scale across premium environments — from news and lifestyle to sports and entertainment — driving deeper engagement at every touchpoint.
Attention-Driven Ad Experiences
Teads’ formats, combined with Nine’s content, create an environment that naturally drives attention. In ANZ, Teads campaigns have exceeded global Lumen APM benchmarks by 65 per cent, demonstrating the power of attention-optimised creative delivered in high-quality editorial environments.
This translates into stronger outcomes across the funnel — from brand awareness and consideration to performance-driven objectives — all delivered through efficient, premium placements designed to maximise impact.
Omnichannel Strength Across the Open Internet
The partnership enhances Teads’ ability to deliver omnichannel solutions across mobile, desktop, apps, offering brands greater control, transparency, and measurable impact.
