Coca-Cola South Pacific Unveils FIFA World Cup Campaign Via Ogilvy

Coca-Cola South Pacific Unveils FIFA World Cup Campaign Via Ogilvy

Coca-Cola South Pacific has announced details of its new 2018 FIFA World Cup campaign titled “Stock Up”.

The campaign, by Ogilvy, encourages fans not to wait until the last minute to get a Coca-Cola for the perfect match. It will air during select group games, all Australian games and all knockout ties – including the FIFA World Cup Final itself.

The campaign will also be supported by additional elements across digital, social and point of sale displays. Limited edition FIFA World Cup themed packaging which features a soccer ball merging into the iconic Coca-Cola logo is available in stores, targeting at-home and on-the-go occasions.

Emma Harper, senior brand manager, Coca-Cola said: “Australia is a sporting nation, so it’s exciting to continue our partnership with the 2018 FIFA World Cup, one of the most popular sporting events in the world. More than 3 billion people globally will tune in to watch the games, with at least 1.3 million of those in Australia, so clearly it doesn’t matter if you are an avid soccer fan or not – everyone connects to this global cultural phenomenon.

“This partnership will not only be a huge driver of incremental sales for the brand, but one we know Aussie fans of both Coke and soccer will truly embrace.”

Agency Credits:

  • Ogilvy
  • UM
  • Geometry
  • Schawk



Please login with linkedin to comment

Ad campaigns Coca Cola Ogilvy UM

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]