The longer a girl stays in school, the lower her chance of becoming a sex worker, a child bride or a labourer. This Christmas, Save the Children has launched a campaign created by Isobar to raise awareness and funds for this important issue.
Save the Children briefed Isobar to develop a campaign to support the organisation’s efforts to educate girls in developing countries, with the goal of improving their future.
The resulting campaign shows that what is unimaginable to us in Australia is a sad reality elsewhere. Together with sister agency The Story Lab, Isobar created a TVC to bring these issues to life for an Australian audience.
The TVC features a young girl waking up in what appears to be a safe home. But as she walks through her house, she experiences some of the harsh realities that so many young girls face in developing countries such as becoming a child bride, a victim of child labour or being exploited in the sex trade.
Georgie Way, acquisition campaign manager at Save the Children said, “We are passionate about our role in helping to rewrite the future of young girls the world over and the work that Isobar has produced brings the issue to the Australian audience in a very powerful way.”
Konrad Spilva, Isobar Australia’s managing director said, “Christmas is a time for us all to consider those less fortunate than us and it is great to be working with Save the Children to draw attention to this issue. We hope that our work prompts Australians to donate and help to turn these young lives around.”
The campaign is live and will run across all channels, online platforms and social media, as well as a partnership with Mamamia. It aims to raise $700,000 from new and existing Save the Children supporters in the lead up to Christmas.
Advertising Agency: Isobar
Dave Budge – Executive Creative Director
Rob Barnett – Creative Director
Holly Langford – Art Director
Emma Park – Copywriter
Jon Luscombe – Copywriter
Luke Falkland-Brown – Copywriter
Will Vink – Designer
Matt Sim – Planner
Olivier Laude – Group Account Director
Brianna Lacy – Account Director
Kirstie Peters – Account Manager
Production Agency: The Story Lab
Director: Dominic Allen
Executive Producer: Marteen Burger
Producer: Christina Remnant
Director of Photography: Joel Betts
Production Designer: Ian Kanik
Sound Designer: Greg Cheesman
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]