The longer a girl stays in school, the lower her chance of becoming a sex worker, a child bride or a labourer. This Christmas, Save the Children has launched a campaign created by Isobar to raise awareness and funds for this important issue.
Save the Children briefed Isobar to develop a campaign to support the organisation’s efforts to educate girls in developing countries, with the goal of improving their future.
The resulting campaign shows that what is unimaginable to us in Australia is a sad reality elsewhere. Together with sister agency The Story Lab, Isobar created a TVC to bring these issues to life for an Australian audience.
The TVC features a young girl waking up in what appears to be a safe home. But as she walks through her house, she experiences some of the harsh realities that so many young girls face in developing countries such as becoming a child bride, a victim of child labour or being exploited in the sex trade.
Georgie Way, acquisition campaign manager at Save the Children said, “We are passionate about our role in helping to rewrite the future of young girls the world over and the work that Isobar has produced brings the issue to the Australian audience in a very powerful way.”
Konrad Spilva, Isobar Australia’s managing director said, “Christmas is a time for us all to consider those less fortunate than us and it is great to be working with Save the Children to draw attention to this issue. We hope that our work prompts Australians to donate and help to turn these young lives around.”
The campaign is live and will run across all channels, online platforms and social media, as well as a partnership with Mamamia. It aims to raise $700,000 from new and existing Save the Children supporters in the lead up to Christmas.
Advertising Agency: Isobar
Dave Budge – Executive Creative Director
Rob Barnett – Creative Director
Holly Langford – Art Director
Emma Park – Copywriter
Jon Luscombe – Copywriter
Luke Falkland-Brown – Copywriter
Will Vink – Designer
Matt Sim – Planner
Olivier Laude – Group Account Director
Brianna Lacy – Account Director
Kirstie Peters – Account Manager
Production Agency: The Story Lab
Director: Dominic Allen
Executive Producer: Marteen Burger
Producer: Christina Remnant
Director of Photography: Joel Betts
Production Designer: Ian Kanik
Sound Designer: Greg Cheesman