Email marketing software provider Campaign Monitor has today unveiled CM Commerce, a new product offering built from the popular ecommerce platform, Conversio.

This new product offering is designed for retail businesses interested in accelerating their growth through the use of advanced email marketing, including customers such as Cafe Joe and Pastreez.

CM Commerce helps these companies overcome the specific ecommerce challenges faced in their growth process by giving them the ability to easily create professional, automated email campaigns that streamline engagement throughout the customer lifecycle, increase conversions and build trustworthy brands.

“Conversio is one of the most highly rated and highly reviewed applications in the Shopify store,” said CM Group CEO Wellford Dillard.

“Bringing them into the CM Group portfolio as CM Commerce is another step towards our strategy of having an ideal solution for every marketer and organisation.

“With this acquisition, we now have an offering for ecommerce businesses at each stage of their growth journey, beginning with CM Commerce and continuing with Sailthru as they expand their business and increase in sophistication.”

With CM Commerce’s deep integrations with Shopify, WooCommerce and Big Commerce, small business owners can easily integrate their storefronts with the platform to begin utilising features such as abandoned cart emails, post-purchase surveys, and product reviews.

Additionally, the platform guides users through every step in campaign development with pre-built workflows for a wide range of email marketing tactics from simple to advanced. CM Commerce also offers users the ability to track key ecommerce metrics like conversion performance, list growth, and average order value.

“Small business owners, especially those who rely on ecommerce to drive sales, are often boot-strapping their businesses. They typically don’t have access to expert marketing resources. CM Commerce is here to change that,” said CM Group chief product officer Cody Bender.

“We set out to make it as easy as possible for ecommerce businesses to get started with email marketing. Between the turnkey integrations we offer with the most popular ecommerce platforms and a library of ecommerce-focused pre-built campaigns, businesses can start sending email campaigns almost immediately.”

“CM Commerce has been a game-changer for a small company like our where our marketing team is just two people.  With the pre-built workflows and email automation, CM Commerce allows me to focus on running our business – without needing to worry about our email because it runs itself,” said Café Joe USA CEO Aron Schoenfeld.

“Once we connected our Shopify account and activated the CM Commerce tools, our overall conversion rate shot up by 60 per cent. We’ve seen a $58 return on investment for every dollar spent.”

The product joins Campaign Monitor within CM Group.