Campaign Monitor Launches New Commerce Solution For Retail Businesses

Campaign Monitor Launches New Commerce Solution For Retail Businesses
SHARE
THIS



Email marketing software provider Campaign Monitor has today unveiled CM Commerce, a new product offering built from the popular ecommerce platform, Conversio.

This new product offering is designed for retail businesses interested in accelerating their growth through the use of advanced email marketing, including customers such as Cafe Joe and Pastreez.

CM Commerce helps these companies overcome the specific ecommerce challenges faced in their growth process by giving them the ability to easily create professional, automated email campaigns that streamline engagement throughout the customer lifecycle, increase conversions and build trustworthy brands.

“Conversio is one of the most highly rated and highly reviewed applications in the Shopify store,” said CM Group CEO Wellford Dillard.

“Bringing them into the CM Group portfolio as CM Commerce is another step towards our strategy of having an ideal solution for every marketer and organisation.

“With this acquisition, we now have an offering for ecommerce businesses at each stage of their growth journey, beginning with CM Commerce and continuing with Sailthru as they expand their business and increase in sophistication.”

With CM Commerce’s deep integrations with Shopify, WooCommerce and Big Commerce, small business owners can easily integrate their storefronts with the platform to begin utilising features such as abandoned cart emails, post-purchase surveys, and product reviews.

Additionally, the platform guides users through every step in campaign development with pre-built workflows for a wide range of email marketing tactics from simple to advanced. CM Commerce also offers users the ability to track key ecommerce metrics like conversion performance, list growth, and average order value.

“Small business owners, especially those who rely on ecommerce to drive sales, are often boot-strapping their businesses. They typically don’t have access to expert marketing resources. CM Commerce is here to change that,” said CM Group chief product officer Cody Bender.

“We set out to make it as easy as possible for ecommerce businesses to get started with email marketing. Between the turnkey integrations we offer with the most popular ecommerce platforms and a library of ecommerce-focused pre-built campaigns, businesses can start sending email campaigns almost immediately.”

“CM Commerce has been a game-changer for a small company like our where our marketing team is just two people.  With the pre-built workflows and email automation, CM Commerce allows me to focus on running our business – without needing to worry about our email because it runs itself,” said Café Joe USA CEO Aron Schoenfeld.

“Once we connected our Shopify account and activated the CM Commerce tools, our overall conversion rate shot up by 60 per cent. We’ve seen a $58 return on investment for every dollar spent.”

The product joins Campaign Monitor within CM Group.

Please login with linkedin to comment

Campaign Monitor commerce

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]