Campaign: BLOKE cleans up with Gerni

Campaign: BLOKE cleans up with Gerni

In a new campaign from Sydney agency BLOKE, a spider is no match for the water powered Gerni.

“There’s always a spider living in the wing mirror of your car,” says Mike O’Rourke, Creative Partner of BLOKE. “So we used the spider’s plight as a way to showcase various product demonstrations.”

“BLOKE’s creative was spot on,” says Diane Tannous, marketing manager of Nilfisk-Advance, the makers of the Gerni. “The spider we created is a likeable character and gives us a great brand asset to use in POS.”

The simple creative effectively showcases the easy-to-use Titan, from Gerni’s consumer range of pressure cleaners. Telling the story from the spider’s point of view enabled BLOKE to clearly demonstrate the versatility and easy functionality of the pressure cleaner.

BLOKE used Citizen for the production of the TVC.

“Citizen went above and beyond,” adds Mike. “It’s great to work with people with such a ‘can do’ attitude.”




Please login with linkedin to comment

Blimp Clemenger BBDO Sydney Nielsen Data

Latest News

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]