In a new campaign from Sydney agency BLOKE, a spider is no match for the water powered Gerni.

“There’s always a spider living in the wing mirror of your car,” says Mike O’Rourke, Creative Partner of BLOKE. “So we used the spider’s plight as a way to showcase various product demonstrations.”

“BLOKE’s creative was spot on,” says Diane Tannous, marketing manager of Nilfisk-Advance, the makers of the Gerni. “The spider we created is a likeable character and gives us a great brand asset to use in POS.”

The simple creative effectively showcases the easy-to-use Titan, from Gerni’s consumer range of pressure cleaners. Telling the story from the spider’s point of view enabled BLOKE to clearly demonstrate the versatility and easy functionality of the pressure cleaner.

BLOKE used Citizen for the production of the TVC.

“Citizen went above and beyond,” adds Mike. “It’s great to work with people with such a ‘can do’ attitude.”