Blue 449 have now picked up the National Breast Cancer Foundation. The competitive pitch involved three agencies, the incumbent Switched on Media did not pitch. The account will include all media, with a focus on performance media. Billings are undisclosed.

The National Breast Cancer Foundation (NBCF) is the only national body that funds life-changing breast cancer research with money raised entirely by the Australian public. Established in 1994, they have awarded more than $140 million to 470 Australian-based research projects to improve the health and well-being of those affected by breast cancer.

Breast cancer is the most common life-threatening cancer facing Australian women, with eight women dying from the disease each day. More women are surviving an initial diagnosis of breast cancer with nine out of 10 still alive five years after their diagnosis. However once breast cancer spreads to other parts of the body, it is thought that the number of women surviving five years is only around one-in-five. NBCF is working towards a goal of zero deaths from breast cancer by 2030.

Hannah Turner, general manager of marketing for NBCF said: “Blue 449 were clear and away the agency that demonstrated to us a passion for our mission and a smart and analytical approach to delivering consistent donations and helping us get there. We are excited about what Blue 449 can bring to the National Breast Cancer Foundation through this partnership and looking forward to getting started.”

Zara Cobb, head of planning and knowledge at Blue 449 added: “At Blue 449 giving back and making a difference is hugely important in our culture so when The National Breast Cancer Foundation first approached us we were thrilled. Theirs is an organisation very close to a lot of us personally and we couldn’t be more excited to help the team deliver their mission of towards zero deaths by 2030.”