Blue 449 Wins National Breast Cancer Foundation

Blue 449 Wins National Breast Cancer Foundation
SHARE
THIS



Blue 449 have now picked up the National Breast Cancer Foundation. The competitive pitch involved three agencies, the incumbent Switched on Media did not pitch. The account will include all media, with a focus on performance media. Billings are undisclosed.

The National Breast Cancer Foundation (NBCF) is the only national body that funds life-changing breast cancer research with money raised entirely by the Australian public. Established in 1994, they have awarded more than $140 million to 470 Australian-based research projects to improve the health and well-being of those affected by breast cancer.

Breast cancer is the most common life-threatening cancer facing Australian women, with eight women dying from the disease each day. More women are surviving an initial diagnosis of breast cancer with nine out of 10 still alive five years after their diagnosis. However once breast cancer spreads to other parts of the body, it is thought that the number of women surviving five years is only around one-in-five. NBCF is working towards a goal of zero deaths from breast cancer by 2030.

Hannah Turner, general manager of marketing for NBCF said: “Blue 449 were clear and away the agency that demonstrated to us a passion for our mission and a smart and analytical approach to delivering consistent donations and helping us get there. We are excited about what Blue 449 can bring to the National Breast Cancer Foundation through this partnership and looking forward to getting started.”

Zara Cobb, head of planning and knowledge at Blue 449 added: “At Blue 449 giving back and making a difference is hugely important in our culture so when The National Breast Cancer Foundation first approached us we were thrilled. Theirs is an organisation very close to a lot of us personally and we couldn’t be more excited to help the team deliver their mission of towards zero deaths by 2030.”

Blue 449 also works on a pro bono basis with the Sydney Children’s Hospital Foundation through their corporate social responsibility program, SPARK, which has been building momentum quietly since its inception 3 years ago. The concept is embraced by the whole agency and began as a response to the passion of the team to do more for the community. The funds raised to give back to the Sydney Children’s Hospital has been phenomenal.

Please login with linkedin to comment

flight club National Breast Cancer Foundation

Latest News

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]