Fergus Stoddart

Powerful storytelling is the most powerful way captivate an audience. By combining stories and big creative ideas with a strong content marketing strategy, you can create an effective recipe to influence people and bring them closer to your brand.As the founder and one of the Managing Partners at Edge, the leading digital and content marketing agency in Australia, I have been in the business of creating that connection for over 13 years.Edge is constantly challenging the traditional advertising model to produce award winning strategies for our clients and creating a unique blend of digital and content experiences to engage people with brands.They say you are not changing faster than the world around you, you are going backwards and it’s time to close the doors! I'm proud of the role Edge has played in transforming our clients communication and putting content at the heart of their customer relationships - first in custom publishing and now with digital, social and content marketing,I'm fascinated by the change our industry is going through. My passion lies in the commercials behind each project: how can we drive a profitable return for its clients and how can we leverage owned media for sponsorship and partnerships build connections and drive costs down.I enjoy being heavily involved in driving the industry content agenda with ADMA, tutoring courses, authoring white papers and sharing my views in trade media in media such as B&T, BRW, AdNews and Mumbrella.I enjoy presenting and have hit the stage at numerous conferences and business forums such as Ad:tech Sydney, Online Retailer Conference, B&T Mad Week and CMO Summit.Edge creates effective content strategies for the likes of Westpac, Woolworths, Volkswagen and Australia Post that drive customer engagement, loyalty and ultimately increased revenue.Specialties: Social Media, Content Marketing, Media, Custom Publishing, Advertising Sales, Digital Content & Video.