Fergus is Founder & Managing Director of F4WARD Agency, an Australian PR & Influence consultancy. In March 2015 F4WARD was named Boutique PR Agency of Year in the prestigious CommCons awards. Fergus has a record of achievements in driving commercial & brand initiatives that have delivered outstanding revenue, market share growth and shareholder value. A creative and passionate thought leader with the ability to navigate and clarify complex business issues in order develop innovative and solid strategic and executional plans. History of success in delivering new products and integrated marketed campaigns across various categories; in-depth understanding of the process and requirements to bring new products and campaigns to market, with a strength in online and social media. Good at building relationships internally & externally, developing and mentoring staff, team building and conflict resolution. Global experience through living/working in three countries. In depth experience in CSR marketing programs and working with not-for-profit organisations. NGO Board level experience in governance and organisational strategic planning and management development. Specialties: • Marketing & communications agency leadership • Breadth of commercial & public experience: client side, agency side and within the Media. • Strategic communications planning and content development • Public Relations • Influencer Marketing • Experiential and event management • Creative execution and agency relationship management • New product development & innovation • Trade marketing relationship management • Project management and financial control • Team management & motivation • Regulatory issues: IP, trade practices, competition, public affairs, crisis management. • CSR & NGO experience and capabilities. • Conference & speaking engagements