I am a senior digital and media and media specialist with more than 20 years experience working across the Asia Pacific region. Appointed CEO of IAB Australia in July 2013, I am responsible for the overall management of the IAB and achievement of the organisation’s objectives, to represent and promote the interests of members, and to grow the interactive advertising industry. With the online industry undergoing a huge transformation in the past year and with more change ahead, my key focus will be to steer IAB Australia’s transition through this growth as an agent of change for both the IAB and the industry as a whole.